Overview
Senior Product Manager for HighLevel’s RCS & Rich Messaging channel, owning the product strategy, execution, and growth from sender onboarding through rich messaging experiences, fallback logic, analytics, market expansion, and monetization.
What you’ll do
- Own the end-to-end RCS roadmap, including sender registration, verification, rich messaging, fallback orchestration, analytics, market expansion, and pricing.
- Define RCS adoption strategy via segmentation, activation triggers, and migration paths from SMS/MMS.
- Plan RCS market launches by assessing carrier readiness, device penetration, regulatory requirements, and commercial viability.
- Improve RCS sender/agent registration and brand verification to minimize time-to-first-message and approval friction.
- Define rich messaging composition, templating, and campaign experiences, partnering on accessibility for SMB users.
- Develop and track RCS monetization, pricing, packaging, unit economics, and success metrics across providers and markets.
- Drive go-to-market adoption through positioning, launch materials, documentation, enablement, and post-launch iteration.
What you’ll need
- 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments.
- Track record of shipping and scaling customer-facing products from concept to launch.
- Strong understanding of messaging channels and their economics (SMS/MMS; RCS/WhatsApp preferred).
- Demonstrated experience with pricing, packaging, monetization, or usage-based business models.
- Experience navigating partner ecosystems such as carriers, aggregators, and platform providers.
- Experience launching or expanding products into new markets or regions with readiness assessment and phased rollouts.
- Strong analytical skills using SQL, BI tools, dashboards, or product analytics platforms.
Details
- Role includes remote work tags (#LI-Remote).
Read the full description and apply on the company’s own careers page.
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