Vice President, Product Marketing

Overview

Own the go-to-market growth strategy and execution for Zenoti's product offerings, creating value propositions, positioning and messaging for the global customer base.

What you'll do

• Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
• Partner with key stakeholders to position the Zenoti value proposition and competitive differentiation
• Lead GTM strategy by understanding trends and customer needs, identifying new target markets, and building differentiated product strategies
• Manage the product marketing creative team and create product marketing content, prioritizing work to drive customer acquisition
• Partner with the Customer Success team to drive adoption through supporting materials and campaigns
• Drive overall GTM activities around new product releases and launches
• Leverage data to assess market viability and develop GTM strategy for different product offerings

What you'll need

• Bachelor's Degree in Business, Marketing or related field
• 15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
• Experience building and managing teams of product marketers
• Experience seeing a company through late-stage startup growth cycle
• Demonstrated track record of creating and delivering compelling content and breakthrough product marketing programs
• History of delivering results in high growth, innovative and fast paced environments
• Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
• Solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
• Process-driven approach and ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
• Strong executive presence and customer-facing skills, with ability to manage a creative team and overall product marketing function
• Equally comfortable with strategic thinking and detailed, creative execution
• Leader and mentor who can collaborate and manage a team as well as multiple projects
• Experience leading cross-functional, global teams
• Metrics-driven and focused on ROI, able to develop KPIs, dashboards and benchmark reports

Nice to have

• MBA

Details

• Location: Hyderabad, Telangana, India
• Reports directly to the SVP of Product Management
• Fast-paced environment