About Intent Amplify: Intent Amplify is a B2B Lead Generation and Demand Generation powerhouse, enabling global businesses to reach the right audience with the right message at the right time. We are driven by performance, precision, and process – and we’re expanding rapidly. If you are a detail-oriented professional who thrives in a fast-paced environment, we want to meet you. 

Core Skills Required

1. WordPress Development

 Custom theme & plugin development

 WordPress hooks (actions & filters)

 REST API integration in WordPress

 Custom post types (CPT) & taxonomies

 Gutenberg / block development (preferred)

2. Programming Skills

 Strong knowledge of PHP

 Good understanding of JavaScript (ES6+)

 Familiarity with HTML5, CSS3

3. API Integration Experience in:

 Third-party API integration (REST / JSON)

 Payment gateway integration (e.g., Stripe, Razorpay)

 CRM / marketing tools integration

 Handling authentication (OAuth, API keys, tokens)

4. Database & Backend

 Strong knowledge of **SQL / MySQL

 Database optimization & query handling

 Working with wp_options, wp_postmeta, custom tables

5. Performance & Security

 Website performance optimization

 Caching (Redis, WP Rocket, etc.)

 Security best practices (sanitization, validation, nonce, etc.)

6. Tools & Workflow

 Version control using Git

 Familiarity with deployment processes

 Debugging & troubleshooting skills

Good to Have

 Experience with WooCommerce customization

 Headless WordPress (React / API-based architecture)

 Experience with cloud hosting (AWS, DigitalOcean)

Responsibilities

 Develop and maintain custom WordPress solutions

 Integrate third-party APIs and services

 Optimize performance and ensure scalability

 Troubleshoot and fix backend issues

 Collaborate with frontend and product teams

Qualifications:

 4+ years of experience as a WordPress Backend developer

 Exceptional attention to detail and analytical skills.

 Strong written and verbal communication skills.

 Ability to work independently and meet tight deadlines.