Account Lead, Paid Social

Overview

Account Lead, Paid Social is a strategic paid media leadership role managing complex, full-funnel paid social programs end to end, with a focus on Meta Ads, team leadership and client-facing strategy.

What you'll do

• Lead channel-specific Paid Social strategy across Meta Ads to drive growth against client KPIs around user app acquisition.
• Serve as the day-to-day contact for Meta Ads for a large and complex client account, aligning strategy recommendations and optimizations with client objectives.
• Own the Meta Ads client's social account roadmap, ensuring tests align with client priorities, performance goals, creative strategy and cross-channel initiatives.
• Stay up to date on paid social trends within the mobile space and maintain a consistent strategic narrative to the client on how trends impact client business goals.
• Establish, enforce and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks and internal standards across teams.
• Ensure projects and tests are properly prioritized based on resourcing through clear dialogue across team members and the client.
• Serve as the senior point person for the internal team and client around test recommendations, proper set-up and measurement to ensure results are measurable and applicable in order to grow performance.
• Build, develop and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers and fostering inclusive, collaborative, high-impact team environments.

What you'll need

• A minimum of 5 years paid social advertising experience.
• A minimum of 2 years experience in management.
• A proven track record of successfully scaling paid social programs for enterprise level or highly complex clients.
• Deeply proficient Meta Ads Manager user, able to communicate paid social goals, targets and direct-response tactics to clients and get into the weeds when necessary.
• Excellent organizational, strategic and communication skills, including overseeing several projects and teaching optimization tasks to multiple team members at once.
• Demonstrated ability to foster a collaborative, inclusive and high-performing team culture.
• Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
• Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions and client needs.

Nice to have

• Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.
• Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN.

Details

• Location: Remote, US (CA, AZ, UT, CO, WA, OR).
• Anticipated US remote salary range: $96,000 to $120,000 USD, based on a 40-hour workweek and leveling.
• Benefits include healthcare, dental and vision coverage, 401K plan with matching, PTO, paid company holidays and parental leave.
• DEPT® participates in E-Verify.