APAC Brand Manager

Overview

An APAC Brand Manager drives foundational asset workstreams across the product range and coordinates with global, regional and local stakeholders.

What you'll do

• Lead all foundational asset workstreams for the product portfolio, in collaboration with regional stakeholders for assets relating to 1P and 3P platforms.
• Manage the overall process and ways of working, including program management from the initial brief stage through to regional reviews and localization.
• Formalize and create systems to streamline ways of working, improve communication, and standardize reviews across global workstreams.
• Align on ownership, process, and deliverables with all relevant global stakeholders.
• Coordinate with the APAC e-commerce team on new product launches and expansions for website content and Customer Relationship Management (CRM).
• Provide support for local reviews, sense checking all feedback and acting as a filter between global and local teams.
• Ensure brand consistency is maintained across the APAC region and that local nuances are captured in all assets.
• Coordinate marketing approvals for the region.
• Regularly sync with global stakeholders to communicate regional needs, flag issues, gain visibility into upcoming workstreams, and receive updates.
• Regularly sync with regional and local teams to consolidate requests, communicate updates, and flag issues.
• Drive the creation of a weekly Brand Team newsletter.
• Share feedback on behalf of APAC and flag P0 (high priority) issues on an ongoing basis.
• Collaborate with global and regional partners on post-launch post-mortem efforts.
• Highlight priority themes with clear examples and propose actionable improvements for the next product launch.

What you'll need

• Strong verbal and written communication skills.
• Excellent problem-solving and analytical thinking skills.
• Highly organized and detail-oriented.
• Demonstrated proficiency in project and stakeholder management.
• A minimum of 5 years of working experience in a marketing or communications function.

Nice to have

• Experience working in the tech industry is a bonus, but not a requirement.
• A technical background or product expertise is not mandatory, but is considered a bonus.
• Passion for and inquisitive about AI and new technologies.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Details

• Location: Gurugram, India.
• Work timings: 5:30am to 2:30pm.
• Req ID: 18408.