Associate Vice President, Client Services, India

Overview

Lead digital media planning and strategy for WPP Media in Bangalore, translating business objectives, audience insights and budgets into digital media plans and channel mix recommendations, working closely with strategy, activation, performance and client teams.

What you'll do

• Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans.
• Lead planning across display, video, social, online publishers and other digital media channels.
• Use audience research, media consumption data, consumer insights and competitive analysis to identify growth opportunities.
• Analyse audience behaviour and segmentation to develop effective digital media recommendations.
• Develop reach, frequency, investment and phasing recommendations using relevant planning metrics and benchmarks.
• Review campaign performance, identify optimisation opportunities and translate post-campaign learning into future planning.
• Partner with strategy, activation, performance and client teams to ensure effective execution of the agreed strategy.
• Present clear, persuasive recommendations to senior client and internal stakeholders.
• Support and guide planning teams while strengthening digital planning standards, processes and ways of working.

What you'll need

• 8–12 years of relevant experience, preferably within a media agency environment.
• Proven experience in digital media planning and strategy.
• Strong digital media planning and strategy capability across multiple digital channels and platforms.
• Strong understanding of digital audience planning, media consumption and audience segmentation.
• Ability to connect media decisions to campaign objectives, consumer behaviour and business objectives.
• Confidence in leading senior client conversations and presenting complex analysis as clear, actionable recommendations.
• Strong commercial and analytical thinking, with disciplined budget allocation, optimisation and measurement practices.
• Strong analytical, presentation, stakeholder-management and Excel skills.
• Experience developing digital media plans aligned with campaign objectives, target audiences, consumer insights and budgets.
• Hands-on experience with media research and audience measurement tools such as GWI, Comscore, TGI or equivalent platforms.
• Experience planning campaigns across display, video, social, online publishers and other digital media channels.
• Strong understanding of digital media metrics including reach, frequency, impressions, CTR, VTR, CPM and engagement.
• Experience in media budgeting, channel allocation, campaign optimisation and performance analysis.
• Strong Excel and analytical skills with experience preparing media plans, reports and presentations.
• Ability to work closely with strategy, activation, performance and client teams.

Nice to have

• Experience working in a media agency environment.
• Candidates with strong digital media planning experience rather than pure campaign execution, programmatic or performance marketing backgrounds will be preferred.

Details

• Location: Bangalore, India.
• Reports to the Business Head.
• Hybrid approach, with teams in the office around four days a week.