Associate Vice President, Strategy

Overview

Associate Vice President, Strategy at WPP Media in the Bangalore office, responsible for crafting the digital narrative for brands on scaled digital platforms to drive successful brand outcomes.

What you'll do

• Build India-centric cultural and audience understanding for the brand through superior storytelling, using local insights, trends and socio-economic shifts.
• Unlock category, consumer cultural, competition and shopping insights that lead to improved media recommendations for existing clients.
• Lead strategic conversations with senior clients to identify growth levers, including new audiences, platforms and media models to drive brand metrics.
• Research deeply to build a strong foundation that elevates discussions with senior clients.
• Craft narratives that address the business or brand problem statement with strong insights.
• Work with cross-functional teams, including content and media planners, to land insights into action plans.
• Serve as overall custodian of the account's strategic direction, business challenges and emerging opportunities.
• Deliver breakthrough work through new thinking on audiences, consumer journeys and platforms that influence brand goals.
• Bring cross-category learnings together to set up client strategy workshops, partner days and regular client reviews.
• Take part in central strategy projects that deliver thought leadership, including articles and whitepapers.

What you'll need

• 8+ years with a blend of account planning and media agency exposure.
• MBA++ with marketing specialisation.
• Extremely well-read and informed about marketing trends, especially in the travel sector, with a strong point of view on culture, audiences, localised insights, brand building and the role of technology in marketing.
• Extreme curiosity, with the ability to draw patterns and learnings from multiple industries and adjacencies.
• Excellent presentation and storytelling skills, including building a client-centric perspective and presenting confidently to senior management with executive-level visual presentations.
• Familiarity with digital marketing principles including OTTs, video, social and KOLs.
• Ability to articulate consumer journey, key touchpoints, platforms and brand behaviour on platforms needed for brand growth.
• Optimistic and collaborative, able to work across functions and disciplines as a valuable contributor and enabler.
• Must understand fundamentals of digital marketing, including Google and Meta certifications.

Nice to have

• Preference for experience working on global brands in senior roles presenting to top management.

Details

• Location: Bangalore office, India.
• Reports to: Vice President Strategy, with dotted line reporting to the Business lead.
• Work mode: hybrid, with teams in the office around four days a week.