Brand Copy Lead

Overview

Deepgram is hiring a Brand Copy Lead to concept and write brand campaigns and bring the new verbal identity to life across every brand surface. The role is a senior individual contributor reporting to the Director, Brand Strategy & Narrative, sitting in the Brand Studio.

What you'll do

• Lead copy concepting for brand campaigns, from first brief through final lines, developing multiple distinct creative directions and articulating the idea behind each.
• Write headlines and copy for big canvases including out-of-home, audio and podcast, video and launch films, social, sponsorships, and brand activations.
• Partner with design from day one so words and visuals land as one idea.
• Adapt campaigns for global markets and audiences, working with regional teams to keep the idea intact and the line locally right.
• Own the application of Deepgram's verbal identity across website, product launches, events and signage, ads, email, and internal moments.
• Write copy for Deepgram's website, events, experiential, and brand moments.
• Contribute to naming of products, voices, programs, and campaigns.
• Run brand copy review across the studio, including ads, web pages, launch materials, and agency work.
• Translate product marketing and technical input into accurate and interesting copy.
• Evolve the voice guidelines with example lines, do/don't libraries, and channel-by-channel tone flex.
• Use and build AI tools such as voice copilots, prompt libraries, and review workflows to help the company write on-brand, faster.
• Create playbooks including copy brief templates, review checklists, and channel-specific copy specs.

What you'll need

• 6-8+ years of copywriting experience, with significant time concepting brand campaigns, ideally split between an agency and an in-house team at a fast-moving technology or consumer brand.
• A portfolio showing campaign concepts, headlines, and lines that made it into the world.
• Strategic thinking: can read a brief, interrogate it, and explain why the idea is right for the audience and the business.
• A distinctive, quippy voice and the range to write in someone else's.
• Speed with quality: can turn around a strong first round in a day when needed.
• Comfort translating technical products for developers, enterprise buyers, and influencers.
• A collaborative, low-ego approach to giving and taking feedback.
• Excellent judgment and taste, with a point of view on brands, campaigns, and culture.

Nice to have

• Experience writing for developer, AI, or other technical brands.
• Experience writing for voice, including audio ads, scripts, conversational UI, or voice assistants.
• Naming and verbal identity experience.
• Experience writing for global or APAC markets.
• OOH, audio, or video work in the portfolio is strongly preferred.

Details

• Location: Remote (US).
• Employment type: Full-time.
• Level: Lead (Senior IC).
• Team: Brand & Awareness.
• Expected to actively use and experiment with advanced AI tools as part of an AI-first operating rhythm.