Brand Design Manager

Overview

Brand Design Manager role at Hindustan Unilever (HUL) in the Design function, shaping visual identity, packaging and brand worlds for FMCG brands.

What you'll do

• Develop compelling brand experiences from concept to execution, with a strong focus on packaging and visual identity.
• Translate strategic and creative briefs into insight-led design solutions.
• Lead and deliver brand, graphic, and packaging design projects in collaboration with cross-functional teams.
• Contribute to building distinctive brand worlds across multiple touchpoints.
• Explore new tools, technologies, and creative methodologies to elevate design outcomes.
• Respond to briefs with speed, agility, and attention to detail while maintaining the highest creative standards.

What you'll need

• 10+ years of experience in brand, graphic, or packaging design, ideally within FMCG.
• Degree in Graphic Design, Visual Communication, or a related discipline.
• Strong portfolio demonstrating creativity, craft, and conceptual thinking across print and brand building.
• Experience developing and applying visual identity systems and brand guidelines.
• Excellent sketching and concept development abilities.
• Comfortable working across diverse brands, categories, and markets.
• Advanced proficiency in Adobe Creative Suite, Figma, Miro, and related design tools.
• Experience leveraging AI tools for design development, visualization, and creative exploration.

Nice to have

• Illustration skills.
• Exposure to broader design disciplines including packaging, digital, motion, or industrial design.
• Strong understanding of social-first content and contemporary visual culture.
• Interest or experience in photography and digital content creation.
• Exposure to motion design and animation.
• Strong curiosity for emerging technologies, trends, and creative innovation.

Details

• Work location: Mumbai HQ.