Campaign Management Specialist

Overview

Lead the email team in content creation and campaign creation, managing day-to-day operations, SLAs, and the planning, execution, tracking and analysis of direct marketing campaigns, particularly for the Pharma industry.

What you'll do

• Lead the email team, including content creation and campaign creation.
• Manage day-to-day operations of the email team and meet team SLAs month on month.
• Manage risk and issue management for the email campaign team.
• Ensure all team deliverables are completed to specified quality standards and deployed within timelines.
• Manage team utilization and forecast for future campaigns.
• Manage email marketing requests received via email, phone, Teams and Workfront.
• Manage communications with the onshore team and delegate campaigns and tasks to the offshore team.
• Manage end-to-end email campaign process for the Pharma industry.
• QA campaigns to ensure 100% accuracy.
• Complete tasks (deploy emails, generate distribution lists, manage calls with project managers) on time and error-free.
• Ensure progress, issues and agreements are properly documented and acted upon.
• Follow transactions/issues tracking mechanism and capture all required details on the tracking tool.
• Plan, execute, track and analyze direct marketing campaigns across the full lifecycle, from inception to launch to evaluation of results.

What you'll need

• Graduate (BSc).
• Minimum 7 years of email marketing experience.
• Minimum 7 years of experience working on MOS products, particularly Word, PowerPoint, Excel and Outlook.
• Strong analytical knowledge in the marketing space.
• Impeccable time management and communication skills.
• Project and client (brand team) management experience is a must.
• Demonstrated ability to understand customer needs and requirements, and to proactively engage the customer in project management.
• Ability to manage client expectations with regards to governance.
• Good at interacting with clients over phone or email.
• Strong team management, with at least 4 years of experience managing people.
• Strong with KPI, SLA and operational metrics.
• Working experience with content management.
• Quick learner with ability to highlight risks and issues.
• Ability to honor commitments and deadlines on assigned tasks.
• Ability to prioritize tasks, complete assignments and multitask.

Nice to have

• Working experience on JIRA or Workfront.

Details

• Location: Mumbai.
• Flexibility to work across shifts; the role may require rotational shifts.
• Works with onshore and offshore teams.