Consultant- Content Strategist

Overview

BrowserStack is hiring a Content Strategist on a 12-month contractual, fully remote basis for candidates residing anywhere in India. The role combines content strategy, SEO and GEO expertise to scale BrowserStack's content engine and build topical and generative authority.

What you'll do

• Conduct keyword research, SERP analysis, and generative engine analysis to identify content gaps, search intent, and high-impact formats.
• Write, edit, publish, and optimize long-form SEO content to build topical and generative authority across priority themes.
• Repurpose and distribute content across Medium, Dev.to, and relevant third-party platforms.
• Engage in relevant subreddits, spark authentic developer conversations, and convert community insights into content opportunities.
• Create and grow niche subreddits aligned with core themes to expand organic reach.
• Identify and execute third-party partnerships, outreach campaigns, and guest placements to earn high-quality backlinks.
• Track and improve backlink acquisition performance while building scalable link-building systems.
• Leverage LLMs and AI tools to accelerate ideation, drafting, and optimization while maintaining high editorial standards.

Nice to have

• 2–5 years of hands-on experience in long-form SEO content writing (internships/freelance included).
• Strong grasp of SEO fundamentals: search intent, topical authority, on-page optimization, and internal linking.
• Working knowledge of Generative Engine Optimization (GEO) and AI-driven content discoverability.
• Proven experience driving content partnerships and backlink acquisition through outreach.
• Fluency in AI-assisted content workflows using LLMs to scale ideation, creation, and optimization.
• Exceptional writing and editing skills, with the ability to simplify complex technical topics for developer and enterprise audiences.

Details

• Fully remote position, open to candidates residing anywhere in India.
• Employment type: contractual role for 12 months.