SEO Copywriter

Overview

Lead SEO and ASO initiatives for Tide’s MSME-focused financial products, driving organic traffic, app installs, conversions, and revenue impact across web and mobile.

What you'll do

• Develop and execute organic acquisition strategies for SEO and ASO.
• Research keywords and competitors across financial product segments.
• Optimize site architecture, landing pages, content, technical SEO, and schema.
• Improve app store metadata, localized content, ratings, reviews, and conversion.
• Analyze organic performance using SEO, analytics, and app store tools.
• Define KPIs and forecast organic acquisition ROI and revenue contribution.
• Manage agencies, freelancers, and cross-functional resources.

What you'll need

• At least 3 years of hands-on SEO and ASO experience.
• Experience in a content role, ideally for at least 3 years.
• Expertise in keyword planning, technical SEO, link building, and app store analytics.
• Familiarity with tools including GA4, Search Console, Ahrefs, SEMRush, and App Radar.
• Understanding of MSME behaviour, digital lending, RBI compliance, and financial product search trends.
• Strong analytical, communication, copywriting, proofreading, and editing skills.
• Ability to collaborate with product, technology, and performance teams.

Nice to have

• Fintech, BFSI, startup, or fast-growing company experience.
• Experience with subscription-based or app-based business models.

Details

• Location: Delhi NCR, India.