Content Creator & Cultural Specialist

Overview

Create platform-native short-form content and act as an on-camera brand voice for Zillow's social and real-time trend responses within StudioZ, Zillow's in-house creative agency.

What you'll do

• Concept, script, shoot, and edit platform-native short-form content quickly, applying proven workflows, agile production techniques, and modern creative tools to turn real-time cultural moments into brand creative.
• Serve as a confident, authentic, and charismatic voice and storyteller for Zillow social and real-time trend responses.
• Partner across StudioZ, internal lines of business creative leads, Social, PR, and external agency partners, respecting established brand platforms and workflows.
• Monitor digital subcultures, platform trends, and real-time conversation to identify strategic opportunities for Zillow to participate with low friction and deep audience understanding.
• Contribute to and iterate on recurring social formats, translating brand narratives and product truths into long-term audience moments.
• Navigate approvals across Legal, Brand, and Production efficiently, keeping fast-moving social work on-brand and compliant.
• Maintain deep fluency across TikTok, Instagram, YouTube Shorts, and emerging platforms, including shifting algorithms, tone, and audience behaviors.

What you'll need

• 3–5+ years of experience creating social-first content for major brands, media platforms, or an established personal channel with a proven track record of driving meaningful engagement.
• Mastery of short-form video production (writing, shooting, lighting, editing) paired with high taste and strong creative judgment.
• Low-ego, highly collaborative mindset with the ability to excel in a matrixed workplace and partner across teams toward shared brand goals.
• Natural camera presence, charismatic storytelling ability, and the skill to communicate complex brand or product truths in a relatable, human way.
• Eagerness to deeply understand Zillow's products, audiences, and business goals, translating complex housing topics into clear, entertaining content.
• Strong prioritization skills with the ability to navigate ambiguity, respond to real-time opportunities, and keep projects moving without compromising quality.
• Must upload a portfolio to the application.

Details

• Remote position; employees work from a physical location of their choice that must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
• Base pay range of $93,900.00 - $150,100.00 annually in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC.
• Base pay range of $89,200.00 - $142,600.00 annually in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia.
• Eligible for equity awards based on experience, performance, and location.