Creative Data Strategist (Associate Managing Consultant(-1

Overview

Creative Data Strategist role within Mastercard's Advisors Creative Desk (ACD), turning data, research and customer intelligence into insights that shape creative strategy and campaign effectiveness for regional ACD Strategy teams.

What you'll do

• Gather, interpret and synthesize quantitative and qualitative data, leveraging consumer and audience intelligence platforms to uncover actionable insights and strategic opportunities.
• Translate data, research and audience intelligence into clear strategic recommendations and creative opportunities.
• Support the development of strategic briefs, audience strategies, customer engagement approaches and campaign recommendations.
• Identify emerging trends, shifting consumer behaviors and evolving customer needs to inform strategic and creative development.
• Present insights, findings and recommendations to internal teams and clients in a clear, compelling and actionable manner.
• Explore emerging tools, methodologies and data sources to enhance ACD's strategic capabilities and insight development.
• Contribute to thought leadership, knowledge sharing and best practices across the broader organization.

What you'll need

• 8+ years of experience in data strategy, consumer insights or marketing analytics roles within advertising agencies, preferably full-service network agencies.
• Proven ability to translate data, research and customer insights into strategic recommendations, creative opportunities and measurable business outcomes.
• Strong understanding of brand, marketing, communications, customer and campaign effectiveness frameworks.
• Experience working closely with strategy, creative and client teams to develop insight-led campaigns, experiences and engagement programs.
• Ability to synthesize complex quantitative and qualitative data into clear, actionable and compelling narratives.
• Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences.
• Experience using consumer and audience intelligence platforms such as YouGov, GWI, TGI or similar tools to uncover customer, category and market insights.
• Proficiency in data visualization and analytics platforms such as Power BI, Tableau, Looker or equivalent tools.
• Familiarity with digital, social, CRM, customer and campaign measurement frameworks, methodologies and analytics tools.
• Strong stakeholder management, collaboration and consulting skills.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Professional proficiency in English is required.
• Bachelor's degree required.

Nice to have

• Knowledge of AI-powered analytics, audience intelligence and emerging data capabilities.
• Postgraduate qualifications in data, analytics, mathematics, statistics or related disciplines.

Details

• Location: Gurgaon, India.
• Open to occasional travel as required.