Director, Marketing - Brand Minute Maid

Overview

Individual contributor brand manager role reporting into the Senior Director, Marketing - Nutrition, responsible for shaping the long-term vision and category strategy for the Minute Maid brand.

What you'll do

• Lead the category strategy using consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
• Deliver profitable, sustainable volume growth in the category while ensuring continuous improvement of long-term brand value across all markets.
• Develop integrated marketing plans and outstanding execution in the marketplace.
• Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives through clear direction and effective resource allocation.
• Identify proactive opportunities (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on the existing portfolio.
• Develop a comprehensive understanding of the brand's consumer base, their attitudes and behaviours to formulate integrated consumer marketing and communication programs.
• Assess attractive local consumer opportunities not yet tapped by the Company using consumer research to identify new volume and profit growth areas.
• Partner with internal (R&D, Supply Chain, Commercial, Zones) and external (customers, bottlers, suppliers) stakeholders to develop new or improved products, packaging and programs that meet consumer needs and drive System value and business objectives.
• Provide Creative Strategy leads and IMX teams with leadership and clear direction/prioritization to achieve business goals.
• Develop and communicate written briefs for agencies or suppliers (creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.).
• Lead and participate in key global/regional projects to ensure maximum synergy across markets.

What you'll need

• Bachelor's degree in Business, Marketing, Communications or a related field.
• Overall 10+ years of experience in a previous marketing role.
• Preferably a stint in a brand management role, with the ability to steward brand initiatives that deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used to analyse trended consumer and volume dynamics.
• Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).
• Ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) in developing marketing plans.

Nice to have

• Master's degree.

Details

• Location: Gurugram, India.
• Travel required: 0% to 25%.
• Relocation provided.
• Job posting end date: November 2, 2026.