#ACN I&P GN - SONG - MT - Adobe Content Strategy - Manager

Overview

Lead content strategy and activation engagements for clients, developing data-driven content strategies and customer-centric experiences across channels, and supporting the use of generative and agentic AI in content and marketing workflows.

What you'll do

• Develop content strategies and activation plans in collaboration with client teams and project stakeholders.
• Conduct research and analysis across consumer personas, customer journeys, market trends, competitors, search behavior, channel performance and emerging content discovery patterns.
• Translate customer, brand and business requirements into actionable content themes, channel plans, editorial calendars, distribution strategies and measurement frameworks.
• Design and execute content activation plans across owned, paid and earned media channels.
• Support the assessment and improvement of content operating models, workflows, governance processes, roles and supporting platforms.
• Identify opportunities to use generative AI and agentic AI to improve content briefing, creation, adaptation, approval, personalization, activation, optimization, compliance and measurement.
• Support the design and implementation of AI-enabled content workflows in collaboration with technology, data, creative and platform teams, with appropriate human review and governance.
• Manage teams of content strategists, copywriters, content writers, designers and other specialists to deliver content initiatives and business outcomes.
• Develop integrated approaches across SEO, GEO and AEO to improve brand and content visibility across search engines, answer engines, AI assistants and generative AI-powered discovery experiences.
• Design and execute processes for Dynamic Creative Optimization, content personalization, content reuse and landing-page optimization to improve traffic, engagement, conversion and leads.
• Use customer, content, channel and performance data to guide content decisions, measure results and identify opportunities for audience and traffic growth.
• Manage content strategy and activation projects, including project plans, timelines, budgets, resources, risks, dependencies and cross-functional coordination.
• Build effective working relationships with middle and senior client stakeholders across brand, content, creative, digital marketing, data, technology and marketing operations.
• Contribute to client workshops, proposals, solution development, business cases, points of view and thought leadership related to content strategy and activation.
• Evaluate content management and activation platforms such as Adobe Experience Manager and Sitecore and support the development of functional recommendations and roadmaps.

What you'll need

• Minimum 8 years of experience required, with at least 4–5 years of hands-on functional consulting or relevant experience in data-driven content marketing, content strategy, content operations, or omnichannel activation.
• MBA from a Tier 1 institute, preferably with a bachelor's degree in marketing, journalism, communications, or a related field.
• Strong proficiency in content strategy frameworks, branding, digital marketing, omnichannel marketing activation and content operating models.
• Strong understanding of customer personas, audience needs, customer journeys, customer lifecycle stages and journey-based content planning.
• Ability to translate research, insights and business requirements into channel-specific content strategies and activation plans.
• Strong understanding of SEO, GEO and AEO, including how content discovery is evolving across traditional search engines, AI-generated search results, answer engines and conversational interfaces.
• Ability to develop content approaches that improve visibility, relevance, authority and discoverability across search and generative AI environments.
• Expertise in content distribution, Influencer Marketing, Native Content Marketing and User-Generated Content strategy.
• Ability to use outputs from social listening, customer research, analytics and channel performance tools to tailor content strategies.
• Understanding of key digital metrics, including engagement rate, reach, traffic, conversion, content consumption, search visibility and return on investment.
• Strong storytelling skills and understanding of copy, content, design and the end-to-end content supply chain.
• Knowledge of content trends across social and digital platforms, including the integration of long-form and short-form video into content strategies.
• Ability to work with performance marketing teams to create and optimize content for pay-per-click, display advertising, paid social and other return-on-investment-driven campaigns.
• Strong understanding of on-page SEO, keyword research, search intent, semantic content strategy, structured content and emerging GEO and AEO practices.
• Familiarity with content factories, editorial calendars, content ticketing systems, workflow platforms, digital asset management solutions, content management systems and digital experience platforms.
• Working knowledge of content management systems such as Adobe Experience Manager and Sitecore.
• Good understanding of generative AI and agentic AI concepts and their potential application across content strategy, content operations and marketing activation.
• Exposure to responsible AI principles, content provenance, brand safety, intellectual property considerations, human review and governance controls for AI-generated content.
• Strong consulting, problem-solving, communication and stakeholder management skills.
• Proven experience developing content for different channels to execute integrated marketing and communications plans.
• Strong knowledge of branding, creative development and execution, digital marketing and campaign deployment and optimization.
• Experience creating content strategies and activation plans across websites, applications, email, social media, paid media, search and other customer touchpoints.
• Experience using customer, campaign, search and content performance insights to optimize content and channel strategies.
• Experience working with middle and senior management within client organizations.
• Experience managing cross-functional project teams across content, creative, marketing, technology, data and analytics.
• Ability to allocate work, mentor team members, manage delivery quality and support capability development.
• Experience contributing to proposals, client presentations, workshops, solution development and business development activities.
• At least 4–5 years of hands-on functional consulting experience in content, marketing or Adobe-enabled processes, including integration with analytics, campaign, personalization or related marketing platforms.
• Excellent oral and written communication skills.

Nice to have

• SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Influencer Marketing, Native Content Marketing, UGC Strategy, Storytelling Skills, Adobe Experience Manager (AEM), Agentic Marketing Workflows.
• Exposure to generative AI or agentic AI use cases across content creation, adaptation, localization, personalization, activation or measurement.
• Experience with content platform assessments, content migrations, platform upgrades or workflow transformation initiatives.
• Good consulting, functional and project management experience.

Details

• Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad.
• Management level: 07 - Manager.