Product Marketing Specialist

Overview

Product Marketing Specialist for ABB's Electrification Smart Buildings business, responsible for product marketing strategy, market growth, and sales support in the LV switchgear segment.

What you'll do

• Implement local go-to-market strategies and define product value propositions.
• Monitor marketing and sales performance and create business growth plans.
• Analyze customer insights, market trends, competitors, and forecasts.
• Provide product training, technical support, and marketing materials.
• Support Sales and Front-End Sales teams in product and service sales.
• Build cross-functional collaboration and knowledge sharing.

What you'll need

• 5–9 years of experience in the electrical industry.
• B.E. or B.Tech in Electrical and Electronics Engineering.
• Extensive knowledge of the LV switchgear market in final distribution.
• Experience developing and executing business or customer acquisition strategies.
• Ability to align business objectives with strategic initiatives.
• Interest in meeting customers and expanding business opportunities.
• Willingness to travel extensively.

Details

• On-site role based in Peenya, Bangalore, India.
• Reports to the Product Marketing Manager.