Creative Merchandiser - Product, India

Overview

Creative Merchandiser for Netflix's Product Merchandising team in India, shaping how titles and catalog content are positioned, promoted and presented to members in the local market.

What you'll do

• Lead distribution and promotion strategy for local title launches, from positioning through post-launch performance.
• Drive the local merchandising calendar, planning activations around title launches, cultural moments, seasonal trends and member lifecycle milestones.
• Propose, develop and execute catalog activations (rows, hubs, custom promotions) that drive content discovery and reflect local cultural resonance.
• Develop messaging campaigns (push notifications, emails) that connect members to content they'll love, timed to local moments and titles.
• Editorialise catalog content beyond new launches, surfacing library titles and hidden gems at the right point in the member journey.
• Partner with cross-functional stakeholders to drive business impact at the local level.
• Connect platform logic, consumer insights and content strategy to drive merchandising activations and learning agendas.
• Apply awareness of local trends, social and cultural zeitgeist, and platform behavior to shape what gets surfaced, when and how, in partnership with Marketing and Comms.
• Advocate for the market's needs in regional and global conversations.
• Work closely with Content, Marketing, Product teams and external agency partners to align on priorities and deliver a cohesive member experience.
• Operate within global governance frameworks and playbooks, ensuring local activations complement the global calendar.
• Act as the local intelligence layer, surfacing on-the-ground market insights and contributing to playbooks that can scale across markets.
• Brief, curate and review copy, image and video assets for title and catalog promotion on Product.
• Partner with local Marcomms teams on assets for priority titles, using external agencies where needed.
• Ensure Product assets adhere to Netflix standards for quality, consistency and authenticity.
• Optimise consumer messaging (email, push, in-app notifications) tailored to member behavior and lifestyle signals.
• Partner with regional Performance Analyst and Technical Merchandising to monitor and report on local activations.
• Ensure local hypotheses are reflected in post-launch data.
• Contribute to A/B testing and experimentation using data, dashboards, analytics tools and qualitative market insight.
• Track and communicate the impact of merchandising decisions on member engagement, viewing behavior and platform health metrics.
• Write clear, well-reasoned strategic briefs that articulate the business goal behind activation decisions.
• Work at pace, moving from concept to live activation quickly while maintaining quality.

What you'll need

• A proven ability to engage customers via digital promotional and/or merchandising tactics, driving product engagement in an authentic and culturally relevant manner.
• Deep cultural fluency across various regions in India and curiosity to learn about new ones.
• A strong track record of using data to make decisions, including reading consumer insight studies and dashboards and translating insights into action.
• Experience writing strategic briefs that define a problem, build hypotheses, stress-test assumptions and make recommendations.
• Operational excellence: organised and accurate under high-volume, fast-moving conditions.
• Systems thinking: connecting content, members, product behavior and market context into a coherent picture.
• A collaborative approach across functions, time zones and seniority levels.
• Genuine love of entertainment across film, series and beyond.
• Native or full professional fluency in Hindi, Tamil/Telugu and English; mastery of English editorial and cultural standards.

Details

• Location: Mumbai, India.