Digital Content & Experience Specialist

Overview

The Digital & Experience Specialist strengthens the organisation's employer brand through compelling digital experiences, high-quality content and data-driven optimisation, working within HR and in partnership with Talent Acquisition, Marketing, Communications, IT and external partners.

What you'll do

• Manage, develop, update and maintain careers website content, ensuring it is accurate, engaging, accessible and aligned with the employer brand and EVP.
• Continuously improve the candidate digital journey and user experience across careers pages and recruitment-related digital touchpoints.
• Partner with website developers, central IT and external suppliers to resolve technical issues and implement website enhancements.
• Identify opportunities to improve website functionality, navigation, content architecture, accessibility and overall candidate experience.
• Support the development and implementation of new digital features and experiences that strengthen employer-brand engagement.
• Support the activation of employer-brand and recruitment marketing campaigns across digital channels.
• Create and manage campaign landing pages tailored to specific talent audiences, locations, functions or recruitment priorities.
• Collaborate with Talent Acquisition and HR stakeholders to understand hiring priorities and develop digital solutions that support recruitment objectives.
• Ensure consistency of employer-brand messaging, visual identity and candidate experience across digital channels.
• Support content activation across careers websites, social media, job platforms and other relevant employer-brand channels.
• Measure and continuously improve the SEO performance of careers website content.
• Conduct keyword research and identify opportunities to increase organic visibility among relevant talent audiences.
• Optimise careers pages, campaign landing pages, metadata and content structure using SEO best practices.
• Monitor search trends and candidate behaviour to inform content development and optimisation.
• Partner with relevant teams to ensure technical and content-related SEO opportunities are addressed.
• Monitor, analyse and report on careers website and recruitment campaign performance.
• Track relevant KPIs such as website traffic, candidate engagement, acquisition sources, landing-page performance, conversion rates and campaign effectiveness.
• Translate digital analytics into actionable recommendations for Talent Acquisition, HR and employer-brand stakeholders.
• Establish appropriate tracking and measurement for new campaigns and digital experiences.
• Use data to identify opportunities to optimise the candidate journey and improve campaign ROI and recruitment outcomes.
• Benchmark careers websites and digital employer-brand experiences against competitors and leading organisations.

What you'll need

• Experience in digital content creation and maintenance, employer branding, recruitment marketing, content management or a related field.
• Strong experience managing and updating websites through Content Management Systems (CMS).
• Working knowledge of SEO, including content optimisation, keyword research, metadata and organic search performance.
• Experience supporting or delivering digital and recruitment marketing campaigns, including the creation of campaign landing pages.
• Strong knowledge of web analytics and performance measurement, with the ability to monitor, track, analyse and report campaign and website performance.
• Understanding of UX and candidate journey principles, with an ability to assess digital experiences from the user's perspective.
• Strong project and stakeholder management skills and experience working with website developers, IT teams, agencies and other technical partners to troubleshoot issues and deliver enhancements.

Nice to have

• Experience with CMS and careers website platforms.
• Experience with Google Analytics/GA4 or equivalent analytics platforms.
• Experience with Google Search Console and SEO tools.
• Experience with tag management and campaign tracking, including UTM conventions.
• Experience with landing-page creation and optimisation.
• Experience with social media and recruitment marketing platforms.
• Basic understanding of HTML/CSS.
• Understanding of UX, accessibility and web-content best practices.
• Experience with dashboarding and reporting tools such as Power BI.
• Experience with A/B testing and conversion optimisation.

Details

• Location: IND Remote (Corporate Overhead).