Digital Marketing Lead Analyst – C13

Overview

A strategic digital marketing role that sets directional marketing strategy, leads campaign and journey planning, and serves as the recognized technical authority for digital marketing within the business.

What you'll do

• Ensure all campaigns are executed within the business framework and manage identified issues across functions and lines of business, closing them on time.
• Support the exploration and development of marketing enhancements in support of overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop journey marketing processes to optimize the engagement model between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Journey leads at critical phases of the process.
• Socialize journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment.
• Monitor and report on digital customer experience issues that impact marketing, and create action plans with Journey Owners to resolve them.
• Identify customer experience pain points and opportunities proactively.
• Recommend innovative and creative ways for marketing to drive adoption of new Mobile App functionality.
• Partner with the Mobile/Digital Container team to build marketing infrastructure and capabilities that improve marketing performance.
• Ensure projects are effectively planned, managed and monitored.
• Partner across the organization with cross-functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control and compliance.
• Present journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership.
• Appropriately assess risk in business decisions, driving compliance with applicable laws, rules and regulations, adhering to policy, and escalating, managing and reporting control issues with transparency.

What you'll need

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management.
• Project management skills.
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and meet financial goals.
• Developed communication and diplomacy skills to guide, influence and convince others.
• Experience working with creative agencies for creative development, or understanding of the creative agency process.
• Highly capable in driving change and innovation to deliver growth.
• Bachelor's/University degree.

Nice to have

• Digital experience and analytic background.
• Master's degree.

Details

• Full-time role.
• Location: Mumbai, Maharashtra, India.