Marketing Operations, Senior Manager

Overview

Lead marketing operations and execution readiness across the region, turning marketing strategy and business priorities into coordinated, high-quality, locally relevant creative and promotional assets that launch on time across owned, paid, partner, platform, distribution, retail, and other relevant channels.

What you'll do

• Develop and manage the operating model for marketing execution across the region, covering campaign intake, prioritization, planning, production, approvals, launch, reporting, and post-campaign review.
• Translate regional marketing, growth, content, partnership, communications, and business priorities into clear operating plans, workstreams, milestones, owners, dependencies, and deliverables.
• Establish structured workflows and governance that enable campaigns to move efficiently from brief to market.
• Maintain a consolidated view of campaign readiness, asset status, risks, dependencies, capacity constraints, and open decisions.
• Ensure marketing programs are delivered accurately, on time, and in line with brand, market, partner, legal, and channel requirements.
• Lead operational readiness for content launches, seasonal campaigns, brand initiatives, partner activations, events, product moments, and market programs.
• Create and maintain launch checklists, readiness trackers, campaign calendars, milestone plans, and operational dashboards.
• Confirm that campaign briefs, creative assets, localized adaptations, media requirements, partner deliverables, approvals, and channel plans are ready for launch.
• Identify launch risks early and drive mitigation, escalation, and resolution.
• Lead post-launch reviews to capture performance insights, operational gaps, and improvement actions.
• Coordinate the localization and adaptation of marketing assets across relevant languages, markets, channels, and audience segments.
• Partner with Localization & Dubbing teams and external vendors to ensure translated, adapted, and culturally relevant assets are delivered on time and to quality standards.
• Manage creative requests, briefing, production tracking, review cycles, legal approvals, partner approvals, version control, asset trafficking, and final delivery.
• Ensure assets meet Crunchyroll brand standards, local market requirements, partner specifications, accessibility expectations, and channel guidelines.
• Maintain accurate asset libraries, naming conventions, usage rights, delivery specifications, and version control.
• Resolve missing, inaccurate, outdated, or non-compliant assets before launch.
• Coordinate campaign execution across owned, paid, earned, partner, retail, platform, distribution, and à la carte channel experiences where applicable.
• Manage operational requests from regional and global partners, including briefs, asset delivery, approvals, title selection, reporting, and campaign closeout.
• Ensure partner and channel deliverables are aligned with agreed timelines, specifications, commercial objectives, and brand standards.
• Track partner and channel dependencies, issues, performance inputs, and required actions.
• Support consistent operating practices across regional, global, and partner teams.
• Manage relationships with creative agencies, localization vendors, production partners, media partners, freelancers, and other external service providers.
• Establish clear scopes, briefs, timelines, service levels, quality expectations, approval paths, and escalation mechanisms.
• Monitor vendor and partner performance across quality, timeliness, responsiveness, capacity, and cost.
• Coordinate handoffs and decisions across teams operating in different markets and time zones.
• Provide clear reporting on campaign status, risks, incidents, dependencies, and actions required from regional or global stakeholders.
• Develop and maintain standard operating procedures, templates, checklists, dashboards, and reporting frameworks.
• Establish metrics for campaign readiness, on-time delivery, asset completeness, approval cycle time, issue aging, vendor performance, and operational quality.
• Analyze recurring delays, defects, incidents, and bottlenecks to identify root causes and corrective actions.
• Identify opportunities to simplify, standardize, automate, and scale marketing operations across the region.
• Share best practices, market learnings, and operational insights across regional and global teams.
• Support business continuity and incident response for critical marketing launches and channel programs.

What you'll need

• 8+ years of experience in marketing operations, campaign operations, integrated marketing, program management, content operations, localization operations, or a related field.
• Experience managing complex, multi-market marketing programs across entertainment, media, streaming, technology, gaming, consumer platforms, or a related industry.
• Strong understanding of campaign workflows, creative production, localization, approvals, asset management, channel execution, and launch readiness.
• Demonstrated ability to build and improve operating processes, workflows, checklists, dashboards, and quality-control frameworks.
• Experience managing agencies, creative partners, localization vendors, production teams, media partners, or other external service providers.
• Strong project management skills and experience managing multiple campaigns, markets, timelines, stakeholders, and dependencies.
• Ability to balance creative quality, cultural relevance, brand consistency, launch deadlines, and operational constraints.
• Experience working with Marketing, Growth, Partnerships, Content, Creative Services, Communications, Product, Legal, Customer Experience, Data, and global teams.
• Strong analytical, organizational, problem-solving, and stakeholder-management skills.
• High attention to detail and a strong commitment to quality, timeliness, and execution.
• Ability to operate independently, influence without formal authority, and manage ambiguity in a globally distributed organization.
• Willingness to travel regionally and internationally as required.
• Fluency in English is required.

Nice to have

• Knowledge of relevant local or regional languages.
• Knowledge and passion for anime, entertainment, and fan communities.

Details

• Location: Mumbai, Maharashtra, India.
• Work mode: Hybrid.
• Employment type is not stated in the posting.