Director,Digital Marketing Strategy & Operations

Overview

Lead the Digital Operations Center of Excellence (COE) for Target India's Site Merchandising team, setting direction for digital operations, product content, digital marketing strategy, project management and QA to improve guest experience at scale.

What you'll do

• Partner across the Global leadership team to set the vision and operating principles for the digital operations COE, keeping the work simple, scalable and focused on guest experience outcomes.
• Build the COE model across Digital Operations, Product Content, Digital Marketing Strategy, Project Management and QA, with clear standards, intake, prioritization, SLAs, decision rights and escalation paths.
• Use operating measures such as speed-to-site, content readiness, campaign readiness, quality, defects and capacity to guide trade-offs and leadership decisions.
• Create leadership routines that give teams visibility to priorities, risks, ownership, launch readiness and opportunities to improve guest experience.
• Own the COE transformation roadmap, using standardization, automation, tooling and process redesign to improve speed, quality, consistency and scale across operations, QA and content workflows.
• Build maturity across the COE by improving partnership between capability leaders, strengthening repeatable ways of working and scaling practices that make digital execution more consistent.
• Pilot AI and automation opportunities that improve content creation, QA validation, intake, workflow visibility and repeatable execution across the COE.
• Translate key events, promotions, category priorities and guest signals into clear actions across marketing placements, product content, purchasability and post-launch improvements.
• Use guest experience inputs, including behavioral data, OSAT, Contacts CPO, returns, guest reviews and post-purchase signals, to identify friction, prioritize fixes and improve product and site experiences.
• Strengthen Product Content as a strategic Site Merchandising capability, improving PDP completeness, item readiness, attribution, taxonomy, imagery, copy and decision-useful information for guests.
• Strengthen QA, operational readiness and issue resolution so teams can protect guest experience and improve execution across all five pyramids.
• Lead through capability leaders, building a connected team that can make clear decisions, solve problems quickly and improve guest outcomes.
• Set clear expectations, coaching routines and growth opportunities that help leaders build strong operating judgment, guest focus and cross-functional influence.
• Build a COE culture focused on ownership, simple ways of working, continuous improvement and accountability for better guest experience outcomes.
• Align Item, Product, UX, T+, Marketing, Merchandising Operations and TII teams on the priorities and decisions needed to scale digital work and improve guest experience.
• Serve as a senior connection point between Bangalore and the U.S. Site Experience leadership, ensuring priorities, risks, escalations and decisions are clear and connected.
• Remove systemic barriers by securing partner commitments, clarifying ownership and keeping teams focused on speed, quality and scale to elevate guest experience.

What you'll need

• 12+ years of experience in digital retail, e-commerce, site merchandising or digital operations.
• Experience building scalable operating models or Centres of Excellence.
• 8+ years of people leadership experience, including leading through managers, developing leaders and building strong team capability.
• Strong understanding of digital experience operations, product content, digital marketing execution, QA, launch readiness and performance measures that improve guest experience.
• Proven ability to lead in a global, matrixed environment, align senior partners, remove barriers and drive decisions across business, product, technology, marketing and operations teams.
• Track record of leading transformation, automation and process improvement that increases speed, quality, consistency and operational scale.
• Strong communication and executive presence, with the ability to simplify complexity, lead through ambiguity and build trust around a shared COE vision.

Details

• Based in Bangalore, India.
• Partners with U.S. Site Experience leadership and global teams.