Director of Paid Search, EDU

Overview

Director of Paid Search for Zeta Global's Higher Education (EDU) division, owning paid search strategy and execution across EDU clients on Google and Microsoft Ads.

What you'll do

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads.
• Lead account planning, including budget allocation, forecasting, audience strategy, and testing roadmaps.
• Identify performance opportunities and risks, and proactively recommend optimizations and growth strategies.
• Serve as a strategic lead in client conversations, QBRs, and performance reviews.
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Own enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency.
• Establish testing frameworks and innovation pipelines to continuously improve results.
• Oversee account structure, bidding strategies, audience layering, and automation approaches.
• Ensure consistent use of measurement best practices, attribution models, and conversion tracking.
• Drive adoption of new betas, AI-driven features, and automation tools.
• Partner with analytics and ops teams to improve reporting, automation, and scalability.
• Monitor industry trends, platform changes, and the competitive landscape.
• Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

What you'll need

• 8-12+ years of relevant paid search experience.
• Hands-on experience managing monthly budgets of $500k+.
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS.

Nice to have

• Skai experience.
• Google Ads Certifications.

Details

• Location: Remote, United States.
• Salary range: $120,000-$140,000, depending on location and experience.
• Benefits include unlimited PTO, medical, dental, and vision coverage, employee equity, employee discounts, virtual wellness classes, and pet insurance.