Associate Director, Paid Search

Overview

Associate Director, Paid Search at Zeta Global. Leads client relationships and hands-on execution of paid search campaigns end to end.

What you'll do

• Serve as the primary client contact for paid search strategy and performance discussions.
• Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
• Proactively identify areas for optimization and innovation across accounts.
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
• Establish testing frameworks and innovation pipelines to continuously improve results.
• Translate insights into actionable next steps that drive measurable client impact.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
• Deliver clear, data-driven performance reports and insights to clients, explaining the why behind the data.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

What you'll need

• 5+ years of relevant paid search experience.
• Hands-on experience managing monthly campaign budgets of $500k+.
• Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.
• Meticulous attention to detail.

Nice to have

• Experience with GA4.
• Experience with Shopping, Vehicle Ads, and Performance Max campaigns.
• Google Ads and Microsoft Ads certification.

Details

• Location: Remote - United States. Depending on location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
• Salary range: $80,000 - $120,000, depending on location and experience.