Senior Web Marketing Specialist

Overview

Support the strategy and execution of Zillow Group's B2C onsite marketing programs, including landing pages, merchandising tactics, and conversion rate optimization across the app and website.

What you'll do

• Assist the strategy, planning and execution of new onsite experiences to enhance the customer journey and drive business growth, including marketing landing pages, onsite merchandising placements, and conversion rate optimization programs.
• Collaborate with cross-functional stakeholders to execute on an ongoing Web Marketing roadmap, ensuring alignment and support from product, engineering, marketing, design, and analytics partner teams.
• Execute A/B and multi-variate testing strategy using tools like Optimizely to improve the user experience and support overarching business objectives.
• Partner closely with program leads, channel teams, and business partners to drive conversion improvements.
• Clearly translate business needs into requirements for technical partners to scope and implement solutions.
• Collaborate with analytics to create, maintain, and deliver dashboards and reports providing insights into performance across key metrics.
• Leverage web analytics data to identify key areas for improvement and measure the impact of optimization efforts, then quantify and communicate results to stakeholders.
• Assist with documentation and communication of results, recommendations, themes, and methodologies, ensuring insights are shared across the organization.
• Collaborate with product and marketing teams to ensure consistent tagging and tracking across web properties.

What you'll need

• 5+ years working in digital marketing or conversion optimization.
• Experience driving end-to-end strategy and development of landing pages and web products, including gathering business requirements, organizing partner input, partnering with tech teams, and optimizing and tracking performance.
• Fluent in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, analyzing results, and applying best practices.
• Data-driven, using metrics, feedback, and analytics to make decisions and formulate concise, actionable narratives for business partners.
• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis.
• Experience with analytics tools such as Google Analytics, Amplitude, Databricks, and Tableau for tracking and measuring results.
• Excellent written and oral communication and strong interpersonal skills, with the ability to coordinate efforts across diverse groups.
• Proven ability to thrive in a fast-paced, data-driven environment.
• Excellent attention to detail and organizational skills.

Nice to have

• Direct onsite marketing or product experience (strongly preferred).
• Experience with audience personalization, segmentation, and dynamic content.
• Familiarity with UX design and development processes and best practices.
• Fluency in web optimization and content management tools like Optimizely and WordPress.

Details

• Remote position; employees work from a physical location of their choice that must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
• Base pay: $93,900.00 - $150,100.00 annually in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC; $89,200.00 - $142,600.00 annually in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia.
• Eligible for equity awards based on experience, performance and location.