Experiential Marketing Associate

Overview

Coinbase is hiring an Experiential Marketing Associate on the Marketing team to plan and execute high-impact events and experiences that drive brand awareness, deepen customer relationships, and support business goals across Consumer and Institutional audiences.

What you'll do

• Own end-to-end event execution across Coinbase's experiential marketing calendar, managing logistics including venue sourcing, vendor coordination, contract negotiation, budgets, and attendee management.
• Coordinate with internal stakeholders across Marketing, Sales, Product, and Communications to align event programming with business priorities and ensure seamless delivery.
• Build and maintain event project plans, timelines, and run-of-show documents, tracking all milestones from pre-event planning through post-event wrap-up.
• Support creative development for event experiences, collaborating with design and brand teams on invitations, signage, branded materials, and on-site activations.
• Track event budgets, manage vendor invoices, and reconcile expenses to ensure programs are delivered within approved spend.
• Measure event performance by compiling post-event reports with attendance data, engagement metrics, and attribution to pipeline or revenue goals.

What you'll need

• 2+ years of experience in event management or experiential marketing, with demonstrated ownership of end-to-end event logistics and execution.
• Proven ability to manage multiple events simultaneously, maintaining quality and meeting deadlines across overlapping timelines.
• Hands-on experience with vendor and venue management, including contract negotiation and budget tracking.
• Proficiency with event management platforms (e.g., Splash, Eventbrite, Cvent) and project management tools (e.g., Asana, Monday.com).
• Track record of compiling post-event reporting with measurable outcomes such as attendance targets, engagement rates, or attribution to leads and revenue.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Details

• Location: Remote - USA. Coinbase is remote-first but not remote-only, with quarterly in-person working sessions called "surges."
• Annual base salary range (excluding equity and bonus): $100,725 - $118,500 USD. Total compensation may also include equity, bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Candidates may submit a maximum of 3 applications within a 6-month period.