FBS - Front-End SEO/CRO Developer

Overview

Front-End SEO/CRO Developer on the SEO/GEO team, building, testing, and optimizing digital experiences across Farmers websites. A large part of the role is developing page elements and configuring, running, and analyzing tests.

What you'll do

• Build, launch, and optimize front-end components across new and existing web pages.
• Configure and execute A/B and multivariate tests to improve digital experiences and conversion performance.
• Implement front-end updates in Optimizely, including layout changes, information hierarchy, redirects, and post-test enhancements.
• Partner closely with UX and Development teams to turn designs and optimization opportunities into working digital experiences.
• Support SEO and CRO initiatives, including page-speed and performance improvements.
• Analyze website behavior and testing results to identify opportunities and develop new hypotheses.
• Collaborate with Media and Paid teams on campaign and acquisition pages.
• Turn testing and performance data into clear insights and recommendations that both technical and business stakeholders can understand.

What you'll need

• 4+ years of relevant experience in front-end development, UX development, experimentation, CRO, or related digital disciplines.
• Hands-on experience with Optimizely and UX experimentation/testing.
• Experience with VWO or similar A/B testing platforms.
• Solid understanding of SEO, CRO, page performance, and UX best practices.
• Experience building and testing across multiple web pages, templates, or digital channels.
• Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
• A proactive and curious approach, comfortable identifying opportunities, developing hypotheses, and recommending improvements rather than simply executing assigned tasks.
• Strong communication skills and the ability to present technical findings and test results in a clear, business-friendly way.
• Fluent English proficiency.

Nice to have

• Experience in insurance or financial services.
• Experience with FullStory for behavioral analysis and monitoring.

Details

• Location: Brazil; Mexico.
• Flexible work arrangements (remote and/or office-based).
• Candidates must have valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.
• Employment is exclusive; parallel employment or paid work for other entities is not permitted, and any other business interests must be disclosed and reviewed.