GenAI Agent Architect

Overview

Design, govern and continuously improve the AI agent architecture that powers high-volume, multi-market beauty (skin and hair) content creation and localisation within the eCommerce Content Factory, across multiple European markets.

What you'll do

• Define the architecture and behaviour of AI agents across creative, production and localisation workflows for beauty eCommerce content.
• Design end-to-end agent workflows that translate product inputs (e.g., assets, briefs, product information) into repeatable deliverables for multiple markets.
• Build robust multi-step pipelines that incorporate routing, fallbacks, escalation paths and human checkpoints.
• Define standards and governance models for how agents operate, interact and improve over time.
• Implement human-in-the-loop QA processes to ensure output accuracy, compliance and brand/creative quality.
• Collaborate with prompt engineering and engineering partners to develop prompt frameworks and evaluate agent performance using repeatable metrics.
• Partner with Product and Engineering to identify new agent opportunities and prioritise development based on business value and delivery impact.
• Translate operational and domain expertise into scalable decision logic aligned to real-world marketing and production use cases.
• Collaborate with creative and production teams to understand requirements, constraints and quality expectations across markets.
• Document workflows, dependencies, guardrails and performance metrics to ensure consistency and traceability across lifecycles.
• Contribute to the evolution of the Agent Architecture framework so Pencil/Brandtech can scale safely, intelligently and creatively.

What you'll need

• Extensive experience designing and improving automation and AI-driven workflows in an agency, tech or SaaS environment (ideally within marketing/creative or production operations).
• Strong understanding of end-to-end marketing/production workflows, especially those involving briefing, localisation, format compliance, delivery and quality control.
• Hands-on experience architecting and developing AI agents, prompt frameworks and model-driven workflows.
• Proven ability to translate complex creative/production processes into structured agent logic and measurable success criteria.
• Strong understanding of prompt engineering, evaluation, tuning and QA best practices.
• Demonstrated ability to design and optimise complex processes or automation frameworks.
• Experience collaborating with technical teams to define functional requirements, guardrails and success metrics.
• High comfort with AI-driven tools and prompt-based systems using GenAI/LLMs, and familiarity with multi-model workflows.
• Excellent analytical and documentation skills, able to articulate logic flows, dependencies and success metrics clearly.

Details

• Location: Remote working until further notice.