Group Head - Strategy

Overview

Lead media and communications strategy for the Automotive account (two-wheelers, scooters and EVs), acting as the senior strategic contact for the client's marketing leadership.

What you'll do

• Build and own the yearly media and communications strategy for the client's brands, from commuter motorcycles to premium bikes, scooters and EVs.
• Turn consumer, category and competitor insight into clear choices on audience, channel and message, including regional and language specific plans.
• Lead strategy for launches, festive season campaigns and always-on brand work.
• Agree with the client's analytics and sales teams how effectiveness will be measured: reach, consideration, leads, test rides and sales.
• Guide the media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation, along with partnerships and sponsorships.
• Present strategy, reviews and recommendations to the client.
• Keep an eye on changes in the business and category, and bring the client ideas before they ask.
• Work with creative, digital, data and production teams so the strategy shows up in the final work.
• Lead and mentor the strategy and media planning team, from senior planners to executives.
• Set the standard for plans, decks and reports, and review work before it goes to the client.
• Encourage testing and learning, and share good results within the team.
• Work with planning across media functions, buying and trading teams.
• Help grow the account and contribute to new business generation in the group.

What you'll need

• 9 to 12 years in media, communications or brand strategy, with at least 5 years leading teams, in an agency or on the marketing side of a large advertiser.
• Experience working on automotive, two-wheeler or similar high spend, high involvement categories.
• Hands-on experience building integrated plans across traditional and digital media for national brands with strong regional reach.
• Comfortable presenting to CMO level and senior marketing stakeholders.
• Graduate degree.
• Strong command of TV, digital, OOH, print, radio and retail media, and how they work together in an automotive purchase journey.
• Good understanding of India's two-wheeler market, including differences between regions, and between rural and urban buyers.
• Comfortable with budgets, media economics and measuring effectiveness.

Nice to have

• EV experience.
• MBA or a postgraduate degree in marketing, communications or business.

Details

• Location: Bangalore.
• Employment: Full time, permanent.
• Reports to: Business Head / VP Strategy.