Lead Communication Designer

Overview

Lead the product marketing design pod in Razorpay's in-house creative studio, setting creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries, and leading a team of motion designers, art directors, editors, and AI builders.

What you'll do

• Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries, covering shoots, storyboards, motion, edit, type, and colour.
• Own pod-level charters end to end across products such as Payment Gateway, Cross Border, POS, Engage, Cards, and RazorpayX.
• Take part in Razorpay brand and ad campaigns, and lead flagship moments such as FTX and IPL.
• Shape briefs with PMMs by challenging weak positioning, sharpening the narrative, and pitching campaigns proactively.
• Turn campaign wins into brand systems such as visual languages, imagery styles, and motion kits that every product can use.
• Push Midjourney, Nano Banana, Runway, Higgsfield, and Seedance past generic output to brand-quality videos, campaigns, and product identities.
• Build web experiences, tools, and automations with Claude and Gemini through APIs or MCPs, including pipelines for variants, localisation, and resizes.
• Decide which tools the studio adopts, document the workflows, and train the team.
• Lead junior designers day to day by running sprint sheets, weekly workload planning, and reviews.
• Coach junior designers in art direction and AI, delegate BAU work, and build SOPs so quality scales through the team.
• Raise scope, timeline, and quality risks with stakeholders early and directly.
• Keep the studio fun and social through jams, show-and-tells, and celebrating good work, and help hire.

What you'll need

• A design degree from NID or a similar design school.
• 6–8 years in communication design, art direction, or brand design, ideally across in-house brand teams and creative or advertising agencies.
• Agency and in-house ATL or brand agency experience, plus time in an in-house brand marketing team.
• A portfolio with strong art direction, showing campaigns and films where you shaped the look, the story, and the tone.
• A proven record of building or evolving a brand through campaign work, with results you can point to such as reach, awards, adoption, or business impact.
• Strong work across graphics, motion, video, and landing pages.
• Art direction across Adobe Creative Suite and Figma, with basic motion and editing skills, and strong taste.
• Production work shipped with Midjourney, Nano Banana, Runway, Higgsfield, and Seedance.
• Automations built with Claude or Gemini through APIs or MCPs.
• Experience leading a team of 3–5 designers, animators, or video editors day to day, including sprint sheets, weekly workload, and reviews, and showing how they grew under you.
• Experience working closely with PMMs, marketing managers, brand managers, and social media teams.
• Confidence with senior stakeholders, including pushing back on a weak brief, pitching ideas to leadership, and winning the room.
• Warm, social, and fun to work with.

Nice to have

• Live-action or 3D product direction.
• B2B, fintech, or SaaS brand experience.
• Games, interactive, or experiential work.
• Sharing your AI work publicly.

Details

• Location: Bengaluru.
• Team: product marketing design pod in Razorpay's in-house creative studio.