LVL BU Brand Marketing Senior Associate

Overview

The Sr. Associate is an Amgen India (AIN)-based member of a U.S. brand team within the Lifecycle Value Lab (LVL), executing brand tactical plans with a focus on digital marketing, promotional content, omnichannel campaigns, and customer engagement.

What you'll do

• Execute defined portions of the brand tactical plan, ensuring timely and effective delivery of assigned marketing initiatives.
• Lead the development, adaptation, and execution of promotional content and marketing materials, including digital, media, field, and congress-related assets.
• Manage the development and refresh of marketing tactics such as websites, email campaigns, digital advertisements, sales tools, and other promotional materials.
• Partner with U.S. brand marketers, agencies, and cross-functional stakeholders to deliver high-quality marketing tactics aligned with approved brand plans.
• Support congress-related marketing execution, including promotional materials, exhibit content, customer engagement activities, and agency coordination.
• Manage assigned marketing projects from development through execution, including timelines, budgets, agency deliverables, and promotional review processes.
• Identify opportunities to streamline tactical execution, repurpose approved content, and increase operational efficiency.
• Execute omnichannel marketing initiatives across email, websites, paid digital media, and field-based promotional activities.
• Coordinate with media, digital, and agency partners to support campaign activation, content deployment, and ongoing optimization.
• Support the execution of customer engagement programs, ensuring appropriate coordination of content, channels, audiences, and timing.
• Monitor campaign performance and customer engagement metrics to evaluate the effectiveness of assigned tactics.
• Partner with analytics teams to identify opportunities for tactical optimization and recommend improvements based on performance insights.
• Support LVL's test-and-learn approach by executing marketing experiments, evaluating results, and applying learnings to future initiatives.

What you'll need

• B.Sc/B.Tech required.
• 5 - 9 years of relevant professional experience, including 5+ years supporting US pharmaceutical brands in marketing operations, product management or product owner roles.
• Demonstrated experience partnering across commercial functions such as Brand Marketing, Analytics, Market Access, Sales and Customer Engagement, with a proven track record of leading cross-functional initiatives and influencing stakeholders.
• Experience supporting or leading pharmaceutical brand marketing initiatives across HCP, Patient and KOL audiences.
• Practical familiarity with enterprise marketing platforms and analytics capabilities, including AEM/DAM, Workfront, SFMC, Veeva or equivalent technologies.
• Experience applying analytics, AI/ML and Gen AI-enabled solutions to simplify marketing operations and drive measurable business outcomes.
• Experience working with centralized/offshore delivery teams and managing external vendor relationships.
• Strong ability to influence without authority and align diverse stakeholders across commercial, medical, analytics and operations functions.

Nice to have

• MBA, MS or other advanced degree.
• Pharmaceutical or healthcare commercial marketing experience with familiarity in MLR/compliance processes.
• Experience supporting US pharmaceutical brand marketing and omnichannel engagement strategies.
• Experience partnering directly with Brand Directors, Marketing Leads and cross-functional commercial teams to drive brand performance and customer engagement.

Details

• Location: Hyderabad, India.
• Reports to: Senior Marketing Manager, AIN LVL Advance Brand Integration.