Manager - Public Relations

Overview

Manage social media strategy, content, analytics and creative for multiple brand accounts, and build social media pitch presentations for new business.

What you'll do

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X and YouTube.
• Manage social media calendars, content planning, publishing and community engagement.
• Stay updated on social media trends, platform updates, topical conversations and relevant industry news.
• Ensure consistent brand communication and tone of voice across platforms.
• Develop creative content ideas, captions, copy and campaign concepts.
• Plan content formats including static posts, carousels, reels, videos, polls and infographics.
• Coordinate with internal teams and clients for content approvals and execution.
• Identify opportunities for topical content and trend-based engagement.
• Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks and conversions.
• Prepare monthly performance reports with actionable insights and recommendations.
• Identify high-performing content and optimize the content strategy based on data.
• Track competitor activities, industry benchmarks and audience behavior.
• Create social media creatives, carousels, infographics and other visual assets using tools such as Canva, Adobe Photoshop and Illustrator.
• Translate content briefs into visually engaging and platform-appropriate designs.
• Maintain brand guidelines, visual consistency and creative quality.
• Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.
• Monitor comments, messages, mentions and audience conversations.
• Identify emerging trends and relevant opportunities for real-time content.
• Support online reputation management and escalate sensitive issues when required.
• Coordinate with clients and internal teams for briefs, approvals and campaign execution.
• Manage multiple projects and ensure timely delivery of content and reports.
• Present performance insights, content recommendations and campaign ideas to stakeholders.
• Develop social media strategies, creative concepts, content pillars and campaign ideas for new business pitches.
• Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars and campaign recommendations.
• Create engaging presentation slides with relevant graphics, data visualization and creative references.
• Research prospective clients, industry trends and audience insights to develop customized pitch solutions.
• Collaborate with the strategy, creative and business development teams to deliver compelling, insight-led presentations.

What you'll need

• 5 to 6 years of hands-on experience in social media management.
• Strong understanding of social media platforms, algorithms, content formats and audience behaviour.
• Good knowledge of social media analytics and performance reporting.
• Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
• Strong copywriting, content planning and creative thinking skills.
• Experience with social media management and analytics tools.
• Ability to manage multiple brands, meet deadlines and work independently.
• Excellent communication, coordination and presentation skills.

Nice to have

• Experience working in a digital marketing agency.
• Knowledge of paid social media campaigns and performance marketing.
• Familiarity with social listening tools and competitor analysis.
• Understanding of AI-assisted content creation and social media optimization.

Details

• Location: Gurugram.
• Full time, permanent.