Paid Media Executive

Overview

Paid Media Executive responsible for defining and executing full-funnel paid media strategy across brands, including planning, budget management, agency coordination, and performance tracking.

What you'll do

• Define and execute the paid media strategy for the brands grouping.
• Build the paid media plan (where to play, calendar, assets) using the 360 Consumer Marketing Plan.
• Drive monthly A&P budget reviews and recommend reallocation when needed.
• Prepare agency briefs, lead communications for branded projects, and control plan and agency-created assets.
• Report changes in A&P spending that may impact demand and forecasts.
• Participate in the overall media strategy and ensure best-in-class paid media expertise adoption of MarTech tools.

What you'll need

• 3-5 years minimum experience in paid media on agency or client side.
• Experience driving and executing digital media strategy in a global, multi-brand, multi-channel environment.
• Experience managing ATL/BTL paid media agency relationships and performance.
• In-depth understanding of SEM, paid social, display (including programmatic), and affiliation marketing.
• Knowledge of data analytics tools and methodology (including attribution modeling and Google Analytics).
• Proven experience working cross-collaboratively with stakeholders.
• Comfort analyzing data to support decision-making.

Details

• Location: Mumbai, India.