Performance Marketing Specialist

About SKIDOS Vision, Mission & Culture

Our vision is to create a future where every child unlocks their full intellectual and physical potential. We turn screen time into active learning time by creating and providing a world of edutainment for young minds that are playful, creative, and physically engaging!🎮🎯

We offer parents a subscription service that allows them to access all the games and learning content. We have 1000+ learning activities on the Apple, Google Play, Amazon App Store, and Web Browsers

At SKIDOS, we embody the ethos of a high-performance sports team. We prioritise teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win💯

You will spend most of your time on:

• Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.
• Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.
• Conduct regular data analysis to identify trends, insights, and opportunities for improvement.
• Collaborate with the founder‑led marketing team to align campaigns with overall strategy and business goals.
• Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective—creativity is a plus.
• Run A/B tests and experiment with new campaign ideas to continuously improve performance.
• Prepare concise reports and dashboards to communicate campaign results and learnings to senior management.

What we want to see in your experience:

• 2+ years of experience in Performance marketing (must)
• Proven success in managing paid marketing campaigns with measurable results.
• Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics.
• Ability to translate data into actionable insights and strategies.
• Experience collaborating within a founder‑led marketing function.
• Creativity in overseeing marketing creatives.

What we are looking for in you as a colleague

• Ability to collaborate and meet deadlines
• Self-driven, responsible, and curious to learn
• Passionate
• Attention to detail
• Excellent in English, written and spoken