Playable Ads Developer

Overview

Build interactive playable ads, prototypes and reusable creative systems for mobile User Acquisition campaigns, working across game development, creative technology, design and art.

What you'll do

• Build interactive playable ads, prototypes and lightweight game experiences for mobile User Acquisition campaigns.
• Translate creative briefs, game mechanics and visual concepts into engaging, responsive and production-ready playable experiences.
• Develop playable content using Unity, C#, HTML5, JavaScript/TypeScript and relevant game frameworks.
• Work directly with 2D and 3D assets, including characters, environments, UI, animation, VFX, lighting, materials and camera setups.
• Adapt and optimize assets from existing game projects for lightweight playable experiences.
• Make decisions around composition, colour, motion, pacing, interaction design and visual clarity.
• Create onboarding flows, gameplay interactions, end cards and calls to action that communicate the core mechanic quickly.
• Iterate on creative concepts, gameplay variations, visual treatments and performance-driven improvements.
• Package and deliver playables for platforms and ad networks such as AppLovin, Unity Ads, Google and other relevant environments.
• Optimize experiences for file size, loading time, memory usage, frame rate, draw calls, texture compression and responsive layouts.
• Test and debug playables across devices, screen sizes, orientations and input methods.
• Collaborate with Creative Strategy, User Acquisition, Production, Engineering, artists and designers.
• Help develop reusable templates, components, workflows and tools for playable production.
• Contribute to documentation, technical standards and best practices for playable ads and interactive creative.
• Explore AI and automation to accelerate prototyping, asset preparation, iteration and playable production.

What you'll need

• 3+ years of experience building interactive experiences, game prototypes, playable ads, mobile games or similar creative technology products.
• Strong hands-on experience with Unity and C#, or an equivalent game engine and programming environment.
• A strong artistic eye and practical understanding of visual composition, animation, color, timing, UI and interaction design.
• Experience working directly with 2D and/or 3D game assets and integrating them into interactive experiences.
• Understanding of mobile performance constraints, including build size, load time, memory, FPS, texture compression and asset optimization.
• Comfort taking ownership from an initial brief through implementation, optimization, QA and final delivery.
• Strong communication skills and the ability to collaborate effectively with technical and non-technical teams.
• Comfort working in a fast-moving environment where ideas need to be tested and improved quickly.
• A portfolio of playable ads, interactive prototypes, games or other relevant creative technology work.

Nice to have

• Experience with tools or frameworks such as Cocos, Phaser, PixiJS, PlayCanvas, Godot or other relevant technologies.
• Experience with HTML5, JavaScript or TypeScript, and an understanding of how interactive experiences run in constrained mobile environments.
• Experience working with AppLovin, Unity Ads, Google Ads, Meta or other playable ad networks.
• Knowledge of User Acquisition metrics such as CTR, IPM, CPI, retention and conversion.
• Experience creating or optimizing 3D WebGL experiences.
• Experience with Blender, Maya, Photoshop, Illustrator, After Effects, Spine or similar creative tools.
• Knowledge of animation systems, shaders, particles, lighting, materials and post-processing.
• Experience creating responsive UI and interaction systems for different mobile aspect ratios.
• Experience building reusable templates, components, editor tools or export pipelines.
• Familiarity with Node.js, build automation, Git and basic testing workflows.
• Experience using AI tools to support code generation, prototyping, asset iteration or creative production.

Details

• Location: Bangalore, India.
• The role is described in the source as being based in the Barcelona office on a hybrid basis.