Principal, Visual Design

Overview

Principal, Visual Design role leading the creative team in executing the creative and design strategy, setting new benchmarks for conceptual and visual design excellence on client and internal work.

What you'll do

• Closely collaborate with multidisciplinary teams of talented people.
• Lead and mentor the creative team, fostering a collaborative, optimistic, and proactive culture.
• Bring a fresh, insightful point of view that inspires both the internal team and the client, putting the team and client first.
• Define and implement successful design strategies, setting high visual and conceptual standards for all company efforts (including websites, branding, UX, and content).
• Generate strategic insights and moodboards to facilitate creative innovation.
• Drive complex digital projects from kick-off to completion, ensuring the team's deliverables exceed client expectations and stay within budget and deadlines.
• Establish project direction, craft guidelines, and assist with production as needed.
• Identify key client decision-makers and leverage excellent interpersonal skills to grow and maintain these relationships, collaborating across all internal departments and external stakeholders to achieve desired results.
• Actively contribute to the design discipline through mentoring, conversation, and proposing ideas to elevate company operations and improve processes.

What you'll need

• 5+ years of proven experience in design and interactive work for leading brands, including 2+ years in a leadership role.
• Bachelor's Degree in Design, Visual Arts, or a related field, or equivalent professional experience.
• Mastery of Figma (including components, variants, and auto layout) and familiarity with essential collaboration tools (e.g., Hubspot, Google Suite, Slack).
• Strong knowledge and experience in visual design, user-centered experience design, interaction design, and brand development.
• Experience developing and maintaining a robust design system.
• AI-Enhanced Production Ecosystems: Advanced capability in adopting and implementing generative AI tools (such as Midjourney, Runway, Vizcom, and Weavy) into the design pipeline to maximize asset velocity, explore vanguard concepts, and drive structural innovation.
• Design Systems for Paid Media Scale: Demonstrated expertise in bridging robust design systems with performance marketing initiatives, architecting and optimizing scalable, modular components in Figma designed for dynamic paid ads and multi-channel marketing matrices (Meta, TikTok, Google, and Pinterest).
• Demonstrated ability to provide strategic vision and creative inspiration to large, diverse teams.
• Excellent public speaking and presentation skills with the ability to clearly articulate complex information to clients and internal stakeholders.
• Highly detail-oriented, proactive, comfortable navigating complex organizations, and focused on strategic problem-solving and process efficiency.

Details

• Location: US Remote.
• Based on a 40-hour workweek and leveling.
• Participates in E-Verify; Form I-9 information is sent to the federal government to confirm work authorization in the U.S.
• Anticipated salary range: $96,200 — $120,000 USD.