Product Manager

Overview

Manage the commercial performance of the Urology business in India from the point of view of revenue, market share and profitability, covering marketing strategy, product launches and product life cycle management.

What you'll do

• Strategically manage all aspects of internal and external marketing strategy
• Develop and implement marketing plans for the country according to the overall Urology plan and budget
• Conceptualize and lead execution of marketing plans for Urology as per business goals and budgets, coordinating with internal functions, customers and external service providers
• Monitor on-ground execution of programs, conferences, events and promotions, and ensure the right metrics are in place to track success
• Plan and implement product launches and product life cycle management
• Monitor sales performance and the effectiveness of marketing programs against goals set
• Work with cross-functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans
• Conduct analysis of competitor activities, customer needs, technology and infrastructure, and therapy adoption, and implement campaigns to drive the portfolio as per division goals
• Develop key marketing communications for the portfolio, working with agencies and media on messaging and delivery, and track communication effectiveness to drive differentiation
• Establish relationships with KOLs in the field and drive KOL and customer engagement
• Conduct investigative research to assess brand image, market share and growth opportunities
• Engage with internal and external stakeholders to further the achievement of business goals

What you'll need

• MBA in marketing
• 5+ years of experience in medical devices and marketing
• Experience working in a marketing or product management function
• Experience handling product launches independently
• Experience in product marketing and digital marketing
• Strong interpersonal communication, written and presentation skills, and the ability to manage multiple programs at once and prioritize work effectively
• Proficiency in Excel, PowerPoint and Microsoft tools
• Experience working and interacting with KOLs or physicians
• Experience working with cross-functional teams (finance, sales, regulatory, legal) in a corporate environment

Nice to have

• Sales experience or experience in Urology

Details

• Location: Gurgaon, India
• Travel required approximately 7-10 days a month
• Proficiency in English is essential, in addition to French where applicable