Product Marketing Associate

Overview

Support Employee Planning marketing by translating employee needs, behaviors, and motivations into audience insights, positioning, messaging, and multi-channel programs that drive engagement with financial products and services.

What you'll do

• Design and execute multi-channel marketing programs that drive advisor engagement.
• Analyze program and advisor engagement performance to identify optimization opportunities.
• Research employee financial needs, behaviors, and preferences.
• Define audience segments and develop relevant positioning and messaging.
• Partner with Engagement Center, Product, Analytics, and other cross-functional teams.
• Support project management for Integrated Marketing programs.

What you'll need

• 3–5 years of experience delivering impactful work in related roles.
• Bachelor’s degree in Marketing, Business, or a related field.
• Passion for research and understanding user preferences.
• Strong writing skills and the ability to simplify complex concepts.
• Experience collaborating with creative partners such as writers and designers.
• Ability to build successful cross-functional partnerships.
• Organized and detail-oriented project management skills.

Nice to have

• Experience in the financial services industry.

Details

• Location: Boston or remote.
• Expected base salary: $71,800–$95,800 per year.