Strategic Marketing Specialist - Critical Industries

Overview

Strategic Marketing Specialist supporting market-driven growth initiatives across multiple industries within ABB Electrification. The role turns market opportunities into positioning, campaigns, content, and industry engagement activities.

What you'll do

• Analyze customer challenges, buying drivers, and decision-making processes.
• Translate business strategy into go-to-market and campaign strategies.
• Plan, develop, and lead integrated marketing campaigns.
• Identify business opportunities with segment leaders and product teams.
• Develop messaging frameworks and content requirements.
• Support speaking engagements, panels, white papers, trade events, and customer forums.

What you'll need

• Bachelor’s degree in business, marketing, engineering, or a related field.
• At least 5 years of experience in electrification, power, digital infrastructure, or related industries.
• Experience in marketing, product management, segment leadership, or sales.
• Strong analytical, communication, and presentation skills.
• Ability to work across multiple functions and influence without direct authority.
• Ability to travel up to 20% within the U.S.

Details

• Remote candidates based in the Continental U.S. are accepted.
• Preferred location: Cary, North Carolina.
• Salary: $100,500–$160,800 annually.