Product Marketing Manager - Expert Call Services

Overview

Own go-to-market positioning and strategy for AlphaSense's Expert Call Services (ECS) business, the content engine behind its proprietary Expert Insights library.

What you'll do

• Own the development of messaging that differentiates ECS from other expert network providers, building positioning documents and frameworks that resonate with the target buyer.
• Gather and synthesize customer feedback, surfacing insights that influence product roadmap, messaging, and go-to-market strategies.
• Track industry trends and the competitive landscape, flagging shifts that may require an updated approach or inform product roadmap and positioning and messaging updates.
• Own and drive campaigns that build ECS awareness and support call volume and velocity goals, along with cross-sell and expansion, partnering with marketing and revenue teams to bring them to life end-to-end.
• Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within the ECS business.
• Work alongside the ECS business team to understand and evaluate new go-to-market opportunities as the offering evolves.
• Monitor and interpret key business metrics related to revenue, pipeline, and product adoption, and use those insights to recommend improvements to existing strategies.

What you'll need

• 3-5 years in product marketing, ideally within a high-growth SaaS environment.
• Comfortable owning messaging, campaigns, and launches.
• Builds strong relationships across marketing, enablement, product, revenue and business teams to drive go-to-market execution.
• Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging.
• Experience using customer insights to shape messaging, campaigns, and go-to-market recommendations.
• Experience owning or heavily driving product launches from planning through measurement.
• Working knowledge and experience of growth tactics and product-led growth strategies.
• Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging.
• Ability to synthesize data into insights and recommendations that improve go-to-market performance.

Nice to have

• Background in financial services or expert networks, with a general acumen for financial content and industry research.
• A background in financial services is a plus, but experience across diverse B2B content landscapes is valued.

Details

• Remote, United States.
• Base compensation range $107,000 to $133,000 USD, with final offer amounts depending on factors including candidate experience and expertise.
• May also be offered a performance-based bonus, equity, and a generous benefits program.