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Product Modernization - ACC+AJO Migration - Senior Technical Consultant

VML Enterprise Solutions
NewPosted today

LOCATION

Bangalore · Onsite

EXPERIENCE

Not specified

SKILLS REQUIRED

adobe experience platformAdobe Journey OptimizerAdobe CampaignData MigrationData Modeling

Job description

Overview

Senior Technical Consultant to lead discovery, assessment, architecture, implementation and migration of enterprise Adobe Campaign Classic and Standard programs to Adobe Experience Platform and Adobe Journey Optimizer.

What you'll do

  • Lead discovery workshops with marketing, campaign operations, data, architecture, security, mobile and IT stakeholders.
  • Inventory the Campaign estate: use cases, assets, data, and infrastructure.
  • Reverse-engineer custom logic and document business rules, including custom JavaScript, SQL, APIs, and integrations.
  • Map each use case and dependency to an AJO/AEP target pattern and classify it as reuse, redesign, rebuild, integrate, defer, or retain elsewhere.
  • Choose the execution path per use case between AJO Journeys, Orchestrated Campaigns, or action campaigns, and document the rationale and license prerequisites.
  • Surface product-fit gaps and operational impacts before committing to scope or feature-parity claims.
  • Develop phased roadmaps, effort estimates, dependency plans, risks, and customer decision points.
  • Design the AEP foundation, including XDM schemas, identity, datasets, ingestion, data quality, audience segmentation, and Query Service processing.
  • Design customer experiences and build AJO journeys and campaigns across batch and event-driven engagement.
  • Apply journey and campaign governance and optimization, including frequency capping, quiet hours, prioritization, and experimentation.
  • Configure AJO channels end to end and connect messaging providers, including BYOP and Channel Builder custom channels.
  • Design and build integrations and custom actions with external systems, including authentication, throttling, retries, and error handling.
  • Design and build relational data models and multi-step canvases for Orchestrated Campaigns, including CDC ingestion.
  • Migrate data, logic, personalization, content, consent, suppression, and offer logic to AEP and AJO.
  • Plan deliverability readiness and email domain migration.
  • Build test strategies, dual-run and cutover plans, reporting equivalents, launch acceptance criteria, and handover documentation, and coach customer teams.

What you'll need

  • Hands-on expertise in Adobe Campaign Classic (v7/v8) architecture and implementation, including data model, workflows, targeting, deliveries, personalization, typologies, JSSP, web applications, SOAP APIs, and integrations.
  • Experience with Adobe Campaign Standard campaign and workflow design, audiences, deliveries, channel configuration, imports/exports, APIs, and consent and subscription practices.
  • Experience assessing ACS implementations and translating requirements to AEP/AJO design.
  • Experience with Adobe Experience Platform, including XDM modeling, schemas, datasets, identity namespaces and identity resolution, Real-Time Customer Profile concepts, batch and streaming ingestion, sources and destinations, segmentation, Query Service, governance and consent, and sandboxes.
  • Experience with Adobe Journey Optimizer, including journey and campaign design (action, API-triggered, orchestrated), unitary, business, and audience-based patterns, and journey activities and conditions.

Nice to have

  • Not specified as preferred in the source.

Details

  • Locations: Bangalore, India; Noida, India.

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Product Modernization - ACC+AJO Migration - Senior Technical Consultant