SAP CRM Functional Analyst - Sales

Overview

SAP CRM Functional Analyst supporting Sales and Lead-to-Cash processes, configuring SAP CRM in integration with SAP ECC.

What you'll do

• Support customer and master data integration from SAP CRM to SAP ECC via middleware
• Configure and support Lead, Opportunity, and Quotation processes in SAP CRM
• Support Order Management configuration based on defined sales business scenarios
• Configure and manage number ranges for SAP CRM Sales transaction types
• Define, validate, and maintain SAP CRM relationship roles used in opportunities and quotations
• Align SAP CRM relationship roles with SAP ECC partner functions (AG, RE, RG, WE)
• Support SAP SD integration across the Lead-to-Cash and Order-to-Cash process
• Configure and support partner determination and text determination procedures
• Deliver and support SAP CRM WebUI configuration for Sales and CIC users
• Enable interactive sales reporting and pipeline visibility
• Participate in Agile delivery, including backlog refinement, sprint planning, testing, UAT, releases, and production support
• Collaborate cross-functionally with Sales, Service, and technical teams

What you'll need

• Bachelor's degree in Information Systems, Business, Marketing, or a related field, or equivalent combination of education and relevant SAP CRM experience
• 8-10+ years of hands-on SAP CRM functional experience, with demonstrated focus on Sales and Lead-to-Cash processes
• 5+ years of SAP ECC experience, with focus on integration to SAP CRM
• Hands-on experience configuring and supporting Leads, Opportunities, Quotations, and Sales Orders
• Experience supporting the Lead to Cash / Order to Cash lifecycle
• Experience working in Agile delivery models including participation in backlog grooming, sprint planning, UAT, and releases
• Experience collaborating with cross-functional teams (Marketing, Sales, Service, IT)
• Strong functional knowledge of SAP CRM Sales processes
• Solid understanding of SAP SD and integration between SAP CRM and SAP ECC
• Experience with SAP CRM relationship roles and partner determination
• Experience configuring SAP CRM WebUI for Sales and CIC users
• Ability to work effectively across Sales, IT, and technical teams
• Strong analytical and problem-solving skills to translate business requirements into SAP CRM solutions
• Excellent communication skills, with the ability to work effectively with both business and technical stakeholders
• Environment: SAP CRM 7.0, SAP ECC 6.0 (FI, CO, SD, MM), XML, Microsoft tools

Nice to have

• Master's degree in Business Administration, Information Systems, or a related field
• SAP CRM certification (SAP CRM 7.0)
• SAP SD certification
• Agile-related certifications (Scrum, or Agile Practitioner) are a plus
• Salesforce (SFDC) certification is beneficial but not required
• 12-15+ years of SAP CRM functional experience, with at least 5-10 years supporting Service, Sales and Marketing-focused processes
• Experience supporting Customer Interaction Center (CIC) processes
• Experience working in hybrid CRM landscapes (SAP CRM integrated with Salesforce)
• Experience supporting pricing, variant configuration, IPC, or CPQ-related processes
• Experience with large-scale or global SAP CRM deployments
• Prior experience supporting User Acceptance Testing (UAT), releases, and post-deployment support across multiple teams
• Salesforce (SFDC) Sales lifecycle knowledge
• Advanced knowledge of pricing, variant configuration, or IPC integration
• Experience enabling sales analytics, pipeline visibility, and reporting
• Strong documentation skills (functional specs, test scripts, process flows)
• Ability to manage multiple priorities in a fast-paced Agile environment
• Strong stakeholder management and influencing skills
• Proven ability to work independently while collaborating across Marketing, Sales, Service, and Technical teams

Details

• Location: Pune, India
• Physical demands: frequent and continuous computer-based work; regularly required to talk, hear, stand and walk; occasionally stoop, bend, reach above shoulders, and lift up to 25 pounds
• Occasional travel