Senior Content Manager

Overview

Own Tide's Contentful CMS and the end-to-end website publishing process across markets, combining hands-on Contentful expertise with project management and stakeholder skills, while improving the CMS and workflows over time.

What you'll do

• Own Tide's Contentful CMS and the end-to-end publishing process across markets: intake, scoping, prioritisation, build, QA and go-live.
• Build and maintain pages using existing content models, components and templates, translating Figma designs and business requirements into live pages.
• Manage content structures, assets, references, environments and localisation workflows.
• Run the request pipeline in Jira, balancing campaigns, product launches, SEO work, regulatory updates and BAU, and communicating timelines and dependencies clearly.
• Act as the main CMS contact for Marketing, SEO, Product, Engineering, Design and Legal, and work with Product and Engineering on new capabilities, bugs and enhancements.
• Manage localisation across the UK, India, Germany and France with internal teams and external partners, and support migrations, restructures and new market launches.
• Implement on-page SEO (metadata, headings, internal links, redirects) and support martech integrations such as forms, geo-targeting, personalisation and A/B testing, troubleshooting with Engineering and Analytics.
• Maintain quality and governance through regular audits, publishing checklists, QA standards and brand and accessibility compliance.
• Improve the CMS: identify gaps in content models, components and workflows, build self-service capability, and shape the enhancement roadmap.
• Create and maintain documentation, SOPs and training so stakeholders can work independently.
• Mentor junior team members and manage agency or freelance support.

What you'll need

• 5+ years managing web content or CMS platforms in a fast-paced, multi-market environment.
• Hands-on enterprise CMS experience, ideally Contentful (content modelling, components, references, environments, localisation).
• WordPress or Drupal experience (or similar platforms such as Drupal/WordPress), which is also relevant.
• Proven end-to-end publishing ownership, with strong prioritisation across competing deadlines.
• Experience working with Marketing, SEO, Legal, Product, Design and Engineering, and turning business needs into clear technical tasks.
• Working knowledge of page structure, responsive layouts and basic HTML/CSS, plus SEO, accessibility and QA best practice.
• Understanding of martech tools (forms, tracking, geo-targeting, personalisation, A/B testing).
• Experience with Jira and Confluence.
• Excellent communication, attention to detail and ability to adapt to changing priorities.

Nice to have

• Website migrations or multi-market launches.
• GA4, Hotjar or similar analytics tools.
• SSR, CDN and deployment concepts.
• Copywriting or editing experience.
• Experience in a regulated industry such as fintech.

Details

• Location: Hyderabad, India.
• Work mode: flexible model supporting both in-person and remote work.