Senior Director, Paid Media

Overview

Own the global paid media strategy, budget and performance for Kaseya, building the function's processes, measurement and channel strategy from the ground up while leading a team of paid media managers and channel specialists.

What you'll do

• Own the global paid media strategy and budget across paid search (Google, Bing), paid social (LinkedIn, Meta, YouTube), programmatic display, video, content syndication, review sites, and emerging channels.
• Build the operational foundation of the paid media function, including processes, playbooks, campaign workflows, QA standards, and reporting cadences, designing for scale rather than inheriting legacy structure.
• Stay hands-on in in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing alongside the team.
• Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data.
• Build, lead, and develop a team of paid media managers and channel specialists; manage agency and vendor relationships where leveraged, including performance accountability and contract negotiation.
• Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics, including incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue.
• Partner with demand generation on integrated campaign strategy, ensuring paid media amplifies the right offers, segments, and buyer journeys.
• Collaborate with product marketing and brand teams to ensure ad creative, messaging, and landing experiences convert, and run a disciplined testing program across creative, audience, and bidding strategies.
• Drive continuous optimization of the paid funnel in partnership with web and conversion rate optimization teams.
• Stay ahead of platform changes, privacy and signal-loss shifts, and emerging paid channels; pilot new opportunities with clear success criteria.
• Present performance, forecasts, and investment recommendations to executive leadership on a regular cadence.

What you'll need

• 10+ years of digital marketing experience with deep specialization in paid media, including 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets.
• Proven track record driving pipeline and revenue through paid channels in B2B software or technology, with fluency in CAC, ROAS, pipeline contribution, LTV, and payback.
• Expert-level command of the major paid platforms (Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs) and the martech stack surrounding them.
• Strong analytical and quantitative skills, including hands-on experience with attribution models, incrementality testing, and marketing analytics tools.
• A builder's track record: you have stood up or significantly rebuilt a paid media function, program, or process infrastructure, not just optimized one you inherited.
• Genuinely hands-on operator at the senior level, still fluent and current in-platform, willing to build campaigns, dig into the data, and prototype processes yourself before delegating them.
• Demonstrated success building and developing high-performing in-house teams and managing agency relationships with clear accountability.
• Executive communication skills, able to translate channel performance into business narrative for C-level audiences.

Nice to have

• Experience in high-velocity, high-volume B2B demand generation environments (SMB or mid-market motion with short sales cycles).
• Familiarity with the IT management, security, or infrastructure software landscape, or experience marketing to IT buyers.
• Experience with media mix modeling and navigating privacy-driven measurement change (signal loss, cookie deprecation).
• Experience at a company that scaled through acquisition, consolidating paid programs across multiple brands or business units.
• Familiarity with ABM platforms and paid ABM execution (6sense, Demandbase, RollWorks).

Details

• Location: United States, remote.
• Reports to the VP, Digital Marketing.