Overview
Senior Manager - Product Marketing to lead global product marketing initiatives for InMobi's Performance DSP.
Role focuses on go-to-market strategy, product positioning and messaging, and scaling launches and related marketing/sales enablement.
What you'll do
- Develop and execute go-to-market strategies, product positioning, and messaging for the Performance DSP.
- Manage global messaging scaling across product launches.
- Create sales and marketing materials for Performance DSP offerings.
- Collaborate with Sales, Marketing, and Product teams to maintain consistent product messaging.
- Prepare sellers for client meetings and industry events with Performance DSP solutions.
- Serve as a liaison to bridge client feedback into Performance DSP product development.
- Establish KPIs, assess experimental results, and communicate progress to stakeholders.
What you'll need
- 10+ years of relevant functional experience in product marketing, business strategy, or product strategy.
- Experience ideally in mobile advertising, app marketing, or user acquisition.
- Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps (preferred).
- Ability to work cross-functionally across time zones in a team/matrix environment.
- Exceptional communication skills (oral and written).
- Strong narrative and content writing skills for sales enablement tools and thought leadership.
- Ability to influence key stakeholders across regions.
Details
Read the full description and apply on the company’s own careers page.
