Senior Manager - Product Marketing

Overview

Senior Manager - Product Marketing to lead global product marketing initiatives for InMobi's Performance DSP.

Role focuses on go-to-market strategy, product positioning and messaging, and scaling launches and related marketing/sales enablement.

What you'll do

• Develop and execute go-to-market strategies, product positioning, and messaging for the Performance DSP.
• Manage global messaging scaling across product launches.
• Create sales and marketing materials for Performance DSP offerings.
• Collaborate with Sales, Marketing, and Product teams to maintain consistent product messaging.
• Prepare sellers for client meetings and industry events with Performance DSP solutions.
• Serve as a liaison to bridge client feedback into Performance DSP product development.
• Establish KPIs, assess experimental results, and communicate progress to stakeholders.

What you'll need

• 10+ years of relevant functional experience in product marketing, business strategy, or product strategy.
• Experience ideally in mobile advertising, app marketing, or user acquisition.
• Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps (preferred).
• Ability to work cross-functionally across time zones in a team/matrix environment.
• Exceptional communication skills (oral and written).
• Strong narrative and content writing skills for sales enablement tools and thought leadership.
• Ability to influence key stakeholders across regions.

Details

• Location: Bangalore.