Senior Marketing Analytics Manager - BI & Data Architecture

Overview

Senior Marketing Analytics Manager focused on Business Intelligence and Data Architecture for the Marketing Analytics team.

What you'll do

• Bridge Data Engineering and Marketing Analytics to design, build, and maintain ETL pipelines and Databricks “Gold Layer” tables.
• Develop and document semantic layers, data dictionaries, and markdown files to train and enable AI agents for self-serve BI.
• Create dashboards and analyses to surface KPIs and assess sales and marketing performance.
• Perform ad-hoc reporting and deep dives to uncover insights for strategy and decision-making.
• Partner with marketing stakeholders to translate requirements into scalable data models and analytics-ready datasets.

What you'll need

• 5+ years of relevant analytics, business intelligence, AI, or data engineering experience.
• Expertise in SQL, Python, DBT, and visualization platforms (Tableau preferred).
• Hands-on experience with Databricks (or similar lakehouse architectures) for transforming and modeling large datasets.
• Experience building data backends, semantic layers, and structured documentation optimized for AI ingestion and agentic workflows.
• Strong analytical and critical thinking skills with data analysis experience.
• Comfort leveraging AI tools to accelerate data transformation, analysis, and visualization workflows.
• Bachelor’s in Statistics, Computer Science, Business, Economics, or a related analytical field.

Details

• Remote role for candidates residing in Canada.