Senior Marketing Analytics & Planning Specialist

Overview

Support the strategic and day-to-day oversight and analysis of marketing investments through budget planning, monthly forecasting, and performance insights across channels for the buyer marketing team.

What you'll do

• Lead budget planning and forecasting across marketing channels, from spend through gross profit.
• Build and maintain monthly, annual, and intra-month projections, including expected revenue and other key business outcomes.
• Lead weekly performance meetings, presenting business and channel results and highlighting the most important risks, opportunities, and recommended actions.
• Support day-to-day channel performance management. Analyze results, identify performance drivers, and surface risks, opportunities, and changes in expectations.
• Build actionable analyses of performance trends, including channel, category, and country opportunities and sources of growth or decline.
• Partner with the VP of Buyer Growth on sizing scenarios, estimates, financial models, MBRs, and leadership reporting.
• Partner with Analytics, Data Science and Finance to build accurate forecasting and bidding models that enable scenario planning and accurate tracking into the marketing P&L.
• Use AI tools to build and improve reporting, tracking, dashboards, and models, for example dashboards or forecasting models in Claude or Google Sheets.
• Improve marketing reporting models and work with Analytics to define requirements for dashboards and other reporting tools.
• Support testing and experimentation by helping teams plan learning agendas, evaluate results, and incorporate findings into forecasts and performance tracking.
• Develop clear performance read-outs and presentations that help leaders make informed decisions about marketing investment and business goals.

What you'll need

• 3-5 years of relevant experience in strategic analysis, planning, and insights generation.
• Deep understanding of performance marketing dynamics, data analytics, and corporate finance.
• Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented, tailored to the audience (executive-level, cross-functional, within marketing, etc).
• Strong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platforms.
• Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation.
• Experience managing marketing budgets in a marketplace or lead generation business model.

Nice to have

• Advanced data skills (e.g. SQL, Python).
• Experience with lifecycle strategies including acquisition, retention, and customer cohort modeling, as well as email marketing reporting.

Details

• Location: Bengaluru.