Senior Product Marketing Specialist

Overview

Own product marketing workstreams for assigned Zafin platforms and solutions, turning market and customer insights into positioning, messaging and go-to-market programs. Hybrid role based in Chennai, India, working closely with the Director of Product Marketing.

What you'll do

• Partner with Market Intelligence and draw on customer, prospect, Sales and Product insights to understand buyer needs, market dynamics and competitive alternatives.
• Translate research and market signals into actionable Product Marketing recommendations.
• Build a strong understanding of buyer personas, customer challenges, purchasing considerations and competitive differentiation.
• Stay close to customer and prospect conversations to understand how positioning and messaging resonate in the market.
• Develop clear product positioning, value propositions and messaging for buyers, champions and users.
• Translate complex technical capabilities into compelling narratives that connect product functionality with customer needs and business outcomes.
• Maintain and refine messaging based on customer feedback, competitive developments, product evolution and market priorities.
• Work closely with Product and technical teams to develop a strong understanding of platforms, capabilities and use cases.
• Develop and execute go-to-market plans for assigned products, solutions and initiatives, aligned with Zafin's broader Product Marketing priorities.
• Translate agreed target segments and commercial priorities into focused launch objectives, activities and measures of success.
• Drive assigned product launches and go-to-market initiatives from planning through execution, working with Product, Sales, Pre-Sales, Industry Advisory and teams across Marketing.
• Coordinate cross-functional activities to ensure launches are well planned, aligned and delivered effectively.
• Evaluate launch performance and recommend improvements to future go-to-market initiatives.
• Develop product narratives, messaging briefs and priority Product Marketing materials, including solution briefs, product presentations, competitive positioning and launch content.
• Partner with Brand, Integrated Marketing and other teams to translate Product Marketing priorities into campaigns, case studies, thought leadership, videos, webinars and other market-facing content.
• Work with Sales, Pre-Sales and Industry Advisory to understand customer conversations, common objections and competitive challenges.
• Develop messaging, competitive insights and customer-facing materials that help commercial teams communicate Zafin's value clearly and consistently.
• Support campaigns, PR activities and market activation around product launches and announcements.
• Work with Integrated Marketing to evaluate launch and campaign performance against agreed objectives.
• Gather feedback from customer-facing teams, customers and market activity to understand what is working and where improvements are needed.
• Use performance data, customer insights and competitive intelligence to continuously improve messaging, positioning and go-to-market execution.
• Contribute to market awareness, customer engagement and new-logo and expansion opportunities through Product Marketing initiatives.
• Use AI thoughtfully across research, synthesis, competitive analysis, messaging development and execution.
• Develop repeatable AI-enabled workflows, templates and processes that improve the team's productivity, consistency and quality of work.
• Experiment with new approaches and tools while maintaining strong judgment, accuracy and accountability for outputs.
• Share practical AI-enabled methods and learnings that help improve how the broader Product Marketing team operates.

What you'll need

• 4–6+ years of experience in B2B SaaS Product Marketing or enterprise software marketing, with demonstrable experience in core Product Marketing responsibilities.
• Experience taking ownership of Product Marketing initiatives, including positioning, messaging, product launches or go-to-market programs.
• Strong understanding of Product Marketing principles, frameworks and methodologies, and the ability to apply them pragmatically.
• Excellent writing, communication and storytelling skills, with the ability to make complex technical concepts clear and relevant to different audiences.
• Strong analytical thinking, commercial judgment and the ability to distinguish between product features and what actually matters to customers.
• Experience using market research, customer insights and performance data to inform decisions.
• The ability to collaborate effectively across Product, Sales, Marketing and technical teams.
• Curiosity about technology and the willingness to get into the details of a product, understand how it works and ask thoughtful questions of technical and commercial stakeholders.
• The ability to independently manage priorities, move work forward and deliver high-quality output in a fast-moving, cross-functional environment.
• A proactive approach to problem-solving, with the confidence to challenge assumptions, recommend improvements and take ownership of outcomes.
• A growth mindset and a habit of bringing new ideas, frameworks and practices into your work.
• A bachelor's degree in marketing, Business or a related field, or equivalent professional experience.
• Demonstrated use of AI in your work, including creating repeatable workflows, templates or processes that improve speed, consistency and quality; comfort with Microsoft Copilot and other approved enterprise AI tools.

Nice to have

• Experience in financial services, banking or fintech.
• Experience marketing enterprise software to banks or financial institutions.
• Familiarity with banking technology, compliance or regulated markets.
• Experience with account-based marketing and enterprise sales motions.
• Experience supporting long sales cycles and tailoring marketing to strategic accounts.
• Product Marketing Alliance or Pragmatic Institute certification or training.

Details

• Location: Chennai, India (Hybrid), working from Zafin's Chennai office two to three days per week.
• Function: Marketing; reports to Director, Product Marketing.
• Collaboration across multiple regions and time zones within a globally distributed organization.