Product Marketing Manager, Surgical

Overview

Product Marketing Manager for the Surgical business unit, developing marketing and training materials and supporting product launches and commercialization for cardiac surgery technologies.

What you'll do

• Develop and execute the production of marketing and product training materials, and deliver sales force training.
• Collaborate with the marketing team to develop marketing messages based on regional strategies, current literature and regulatory/legal requirements for minor product and/or single market launches, campaigns, and programs or initiatives.
• Develop product materials and programs that support product launch and commercialization strategies using established brand guidelines and procedures.
• Collaborate with regional marketing and demand planning (Irvine) to clarify demand forecasts for manufacturing and sales operations for minor product and/or single market launches, campaigns, and programs or initiatives.
• Lead sections of projects for the Congress Management process.
• Manage the product samples/marketing collateral forecasting, storage, and distribution process for minor product launches.
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for minor product and/or single market launches, campaigns, and programs or initiatives.
• Develop product and kit labels required for regional product approvals.
• Responsible for business intelligence activities.
• Other incidental duties assigned by Leadership.

What you'll need

• Bachelor's Degree with minimum 5 years of related experience, or Master's Degree or equivalent with minimum 3 years of related experience.
• Experience working in sales, marketing, or healthcare industry.

Nice to have

• Proven expertise in MS Office Suite.
• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills.
• Excellent problem-solving, critical thinking, and investigative skills.
• Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
• Substantial knowledge of marketing concepts and principles.
• Expertise and ability to coach others in one or more functional areas.
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels.
• Ability to manage competing priorities in a fast paced environment.
• Work performed independently on complex projects and/or lines of work, which may be reviewed for accuracy and soundness.
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.