Overview
Brand management role for an established pharmaceutical product portfolio, owning sales, market share and marketing strategy for assigned brands.
What you'll do
- Achieve top-line, market share and bottom-line targets for the brands assigned.
- Analyze market conditions and forecast sales and market share.
- Independently handle brand management responsibility for allocated brands.
- Monitor ROI on brand strategies and monitor competitor activities.
- Undertake feasibility analysis and market research for new opportunities.
- Conduct research to analyze customer behavior and design strategies accordingly.
- Evaluate opportunities to increase PC for the brands.
- Develop and implement marketing strategies for brands owned to achieve desired goals.
- Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies.
- Ensure quality and timely delivery of inputs to field force.
- Maintain advertising budgets within targets.
- Undertake fieldwork to capture insights.
- Coordinate effectively with other functional areas such as Medical, Training, Promo team, Supply Chain and Finance.
- Conduct CSM and other sales meetings.
What you'll need
- Graduate in Science or Pharmacy.
- MBA/PGDBA in Sales and Marketing.
- Experience (minimum): pharmaceutical product management experience of 2 years as brand manager.
- Strategic thinking, analytical skills, and a learning attitude.
- Functional and technical knowledge of therapy areas owned and other therapies in the division.
- Excellent communication skills and cross-functional co-ordination.
- Creativity, innovation and drive for results.
- Ability to influence, lead and develop team.
- Problem solving, decision making, time management and multi-tasking skills.
- Planning and organizing skills for short-term and long-term.
Nice to have
- Pharmaceutical product management experience preferably in an MNC.
- Additional exposure to sales.
- Exposure to managing Key Accounts and dealing with Key Opinion Leaders.
Details
- Location: Mumbai, BKC Building, India.
- Work shift: Standard.
- Travel: 25% of the time.
- Reporting authority: Marketing Manager.
- Significant work activities: continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day).
Read the full description and apply on the company’s own careers page.